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Episode 28: The Experts We Meet Part 4 with Will Yarbrough
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In this episode of The Networker's True Guide, we're continuing our "Experts We Meet" series with special guest Will Yarbrough of Yarbrough & Sons. Will shares the story of his family’s HVAC business—started by his father in 1988—and how it grew into a successful, people-focused company of over 50 team members. We dive into the role that networking and relational capital play in building a trusted business, especially in the trades. From BNI involvement to showing up consistently, Will talks about the surprising and lasting benefits of being part of a networking community.
In This Episode:The evolution of Yarbrough & Sons and what it's like working with family
Why tradespeople should make time for networking
The return on relationships vs. just return on investment
How trust is built through consistent presence in the community
The value of laughter, recognition, and relational connection in business groups like BNI
What to look for—and avoid—when entering a networking room
📍 Company: Yarbrough & Sons Heating & Air
🔧 Industry: HVAC, Family-Owned Trades Business
🌐 Website: https://yarbroughandsons.com/
📱 Connect with Will/Yarbrough & Sons: YouTube Channel
Love the episode? Follow the journey, join the conversation, and learn how to build genuine business relationships that last.
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