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Joshua K. Wright, "The NBA's Global Empire: How the League Became an International Powerhouse" (McFarland, 2025)
Manage episode 486150496 series 2421473
Content provided by New Books Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Books Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Joshua K. Wright, The NBA's Global Empire: How the League Became an International Powerhouse (McFarland, 2025)
During the 1992 Summer Olympics in Barcelona, the Dream Team, a collective of the National Basketball Association's top talent led by Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley, shook up the world as they amazed spectators and opponents on their way to winning gold. Their success introduced the world to the NBA's charismatic superstars and their artistic brand of basketball. Over the next two decades, youth outside of America dreamed of becoming the next Michael Jordan, Kobe Bryant, and LeBron James. The NBA took advantage of its popularity in China by forming lucrative television and streaming deals and opening training academies. By the 2022-23 NBA season, there were 109 international players from 39 countries, a Canadian franchise, and a league in Africa. Today's best players are Africans, Canadians and Europeans like Nikola Jokic and Victor Wembanyama.
This book presents the history of the NBA's ascension to a billion-dollar global empire, analyzing the globalization of American sports since the end of the Cold War and the dawn of the millennium. How essential is globalization for the NBA to thrive in the 21st century? Do the benefits outweigh the geopolitical controversies associated with being a global brand? Is globalization responsible for a decline in American-born NBA players and declining domestic popularity? These questions and others are answered in this first treatment of the NBA's global reach.
Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, will be out in the fall of 2025. You can reach Paul at [email protected] and follow him on Twitter @paulieknep.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports
457 episodes
Share
Manage episode 486150496 series 2421473
Content provided by New Books Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Books Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Joshua K. Wright, The NBA's Global Empire: How the League Became an International Powerhouse (McFarland, 2025)
During the 1992 Summer Olympics in Barcelona, the Dream Team, a collective of the National Basketball Association's top talent led by Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley, shook up the world as they amazed spectators and opponents on their way to winning gold. Their success introduced the world to the NBA's charismatic superstars and their artistic brand of basketball. Over the next two decades, youth outside of America dreamed of becoming the next Michael Jordan, Kobe Bryant, and LeBron James. The NBA took advantage of its popularity in China by forming lucrative television and streaming deals and opening training academies. By the 2022-23 NBA season, there were 109 international players from 39 countries, a Canadian franchise, and a league in Africa. Today's best players are Africans, Canadians and Europeans like Nikola Jokic and Victor Wembanyama.
This book presents the history of the NBA's ascension to a billion-dollar global empire, analyzing the globalization of American sports since the end of the Cold War and the dawn of the millennium. How essential is globalization for the NBA to thrive in the 21st century? Do the benefits outweigh the geopolitical controversies associated with being a global brand? Is globalization responsible for a decline in American-born NBA players and declining domestic popularity? These questions and others are answered in this first treatment of the NBA's global reach.
Paul Knepper covered the New York Knicks for Bleacher Report. His first book was The Knicks of the Nineties: Ewing, Oakley, Starks and the Brawlers That Almost Won It All. His next book, Moses Malone: The Life of a Basketball Prophet, will be out in the fall of 2025. You can reach Paul at [email protected] and follow him on Twitter @paulieknep.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports
457 episodes
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Similar to New Books in Sports
Journalist Bruce Martin gives racing fans an inside look at the exciting world of the NTT INDYCAR SERIES in this fast-paced podcast, featuring interviews with the biggest names in the sport.
…
continue reading
Spend the afternoon with the boys guilt free. Hang out with Hayes, Noodles and the O-Dog as they talk Leafs, sports and pretty much everything that catches their attention.
…
continue reading
Triple M Footy is your ultimate destination for live AFL action, expert analysis, and unrivalled access throughout the season. Catch every game, every goal with our legendary team: James Brayshaw, Mark Howard, Brian Taylor, Billy Brownless, Jason Dunstall, Bernie Vince, Damian Barrett, and more! Listen to all your favourite Triple M Footy shows on demand in this podcast feed, and never miss a moment by streaming the shows and matches LIVE on the LiSTNR app. Just search 'Triple M Footy AFL' o ...
…
continue reading
Move more of your body more often and in more interesting ways with the Get-Fit Guy! If you want to begin an exercise routine and don't know where to start, or if you've been working out for a while and aren't getting the results you want, Kevin Don will give you the tips you need to reach your fitness and movement goals. Get expert information on the latest fitness trends and advice on everything from toning your arms to running a 5K or simply building more movement into your day. With his ...
…
continue reading
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continue reading
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continue reading
Tony Reali and four reporters from across the country debate about the hottest issues in this sport of competitive banter.
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continue reading
Joe House and Nathan Hubbard break down the latest headlines in the world of golf, with special guests, coverage of the major championships, and all the drama in the sport. Welcome to Fairway Rollin'!
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