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1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
Newsletter Operator
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Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
74 episodes
Mark all (un)played …
Manage series 3498518
Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
74 episodes
All episodes
×FREE GUIDE: How to get your first 1000 email subscribers in 30 days >> In this conversation, Matt McGarry and Ryan Carr discuss the challenges and strategies for growing a newsletter audience and generating revenue. Chapters 00:00 Scaling Webinar Strategies 02:43 The Challenge of Subscriber Growth 05:57 Consistency and Niche Selection 08:53 Building an Engaged Audience 11:56 Content Creation and Value Sharing 14:58 Organic Growth Strategies 18:01 Quality Over Quantity in Audience Building 21:03 Tactical Growth Insights 23:49 Leveraging Social Media for Growth 27:00 Monetization Strategies for New Creators…

1 Email Deliverability Masterclass w/ Chris Miquel 58:38
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Chris Miquel is the founder of SoVi Digital and Audience Bridge. He helps clients maximize deliverability, engagement, and email list growth. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter Episode Topics & Timestamps 00:00 Introduction to Email Deliverability 01:26 Understanding Email Service Providers (ESPs) 04:10 The Importance of Custom Domains 09:16 Email Authentication: DKIM, SPF, and DMARC 12:33 Shared vs. Dedicated IPs 17:31 Building a Base Sending Segment 22:57 Managing Engagement and List Health 30:18 Improving Inbox Placement 38:01 The Future of Email and AI Impact Links Mentioned https://www.audiencebridge.io/ https://www.youtube.com/@audiencebridge…

1 $0 To $20k+ Per Month In 30 Days: How a $150M CEO Is Building a Newsletter From Scratch 1:07:28
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Chris Hoffmann is the CEO of Hoffmann Brothers & Deutschmann Lane Holdings, leading home service brands across multiple cities. He scaled his family business from $9M to $150M+ in revenue. He is also the founder of The Path Less Traveled, a newsletter on growing service companies without outside capital. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Introduction to The Path Less Traveled 02:52 Understanding the Audience and Content Strategy 05:44 The Home Service Business Landscape 08:54 Entrepreneurship Through Acquisition Insights 11:56 The Media and Newsletter Journey 14:55 Sponsorships and Monetization Strategies 17:48 Tracking Performance-Based Sponsorships 21:02 Leveraging Paid Subscriptions 24:03 Onboarding and Welcome Email Strategies 26:51 Using Social Media for Growth 29:54 Paid Advertising Strategies 32:57 Building Community and Engagement 36:00 Final Thoughts and Future Directions Links Mentioned https://www.linkedin.com/in/stlchrishoffmann/ https://thepathlesstraveled.beehiiv.com/…

1 Million Dollar Webinars, How To Boost Live Show Up Rate, How To Launch a Course, and More 48:02
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Matt and Ryan Carr discuss webinar marketing and sharing strategies for boosting sign-ups, keeping audiences engaged, and increasing show-up rates. They also cover lessons from building courses, leveraging lead magnets, and using AI meta-prompting to structure content effectively. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Power of Webinars 02:46 Paid Ads and Webinar Strategies 05:49 Building an Audience and Community Engagement 08:44 The Importance of Show-Up Rates 12:03 Transitioning to a Course and Community Model 15:08 Creating Effective Lead Magnets 17:45 Meta Prompting for AI Tools 20:40 Structuring Your Course for Success Links Mentioned https://moodboard.beehiiv.com/ https://moodboard.beehiiv.com/p/5-prompts-for-building-in-lovable…

1 I'm Dyslexic, Yet I Built a $2M+ Per Year Writing Business (Here's How) 9:23
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Matt shares his journey of building a successful writing business despite his dyslexia. He breaks down 12 actionable rules that helped him succeed. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Overcoming Dyslexia in Writing 02:55 12 Rules for Writing Useful Content…

1 Write, Grow, Sell Success Stories: 13,500+ Subscribers Helping People Find Affordable Properties in Europe 48:58
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Join the Write, Grow, Sell waitlist here >> Anastasia Negru is the cofounder of AffordiHome, a media brand focused on affordable properties in Europe. She discussed the growth of their newsletter, audience engagement strategies, revenue generation challenges, and the introduction of consultation services. The discussion highlights the importance of understanding customer needs, effective marketing strategies, and the potential for future growth in the real estate sector. Episode Topics & Timestamps 00:00 Introduction to AffordiHome and Its Business Model 02:51 Growth of the Newsletter and Subscriber Engagement 05:53 Content Strategy and Audience Acquisition 09:00 Revenue Generation and Business Challenges 11:50 Consultation Services and Client Engagement 14:46 Future Growth Strategies and Business Model Exploration Links Mentioned https://www.affordihome.com/ https://x.com/affordihome…

1 I Made $120k+ With a Google Doc, 1000+ Subscribers In 19 Days For a New Newsletter, and More 40:10
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Matt and Ryan discuss various strategies for building an audience, leveraging AI in marketing, and innovative sales techniques. They share insights on content creation, the importance of copywriting, and the effectiveness of using Google Docs for marketing. They also highlight the value of building a media brand and the tools to help entrepreneurs streamline their processes. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Milestones 02:58 Content Creation Strategies 05:55 Leveraging AI in Marketing 08:54 Building an Audience on LinkedIn 11:39 Sales Strategies and Funnels 17:58 Innovative Marketing Techniques 23:45 Tool Recommendations for Entrepreneurs Links Mentioned https://moodboard.beehiiv.com/ https://lovable.dev/…
Jordan DiPietro is the former CEO of Hampton, a community business that's scaled to over $10M in annual revenue. Episode Topics & Timestamps 00:00 Introduction to Hampton and Community Business Models 03:07 Marketing Strategies for Community Growth 05:56 Sales Process and Lead Conversion Techniques 09:12 Content Marketing and Lead Generation 12:09 The Role of MoneyWise Podcast in Community Engagement 15:06 Building Relationships in Community Spaces 18:04 Core Groups and In-Person Retreats 21:12 The Evolution of Community Dynamics 25:51 The Importance of In-Person Connections 26:40 Confidentiality and Community Integrity 27:57 Balancing Exclusivity and Growth 30:57 Criteria for Membership in Exclusive Communities 33:29 Staying Focused as a CEO 35:38 The HubSpot Acquisition of The Hustle 42:07 The Future of SaaS Companies Acquiring Media 45:47 Jordan's Next Chapter: Writing and Coaching Links Mentioned Jordan's newsletter: https://jordandipietro.beehiiv.com/ Jordan's website: https://jordandipietro.com/…

1 0 to 834 Subscribers In 15 Days: How I'm Building a New Newsletter From Scratch 39:55
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Matt and Ryan discuss Ryan's recent venture into creating a newsletter focused on AI-assisted marketing workflows. He shares how he grew his AI-focused marketing newsletter from 0 to ~900 subscribers in 15 days using LinkedIn. The discussion covers effective content marketing tactics, the importance of high-quality lead magnets, and lessons learned from experimenting with email marketing. They also explore a case study of Ted Williams, who successfully launched a local newsletter with impressive engagement metrics. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Overview of New Ventures 03:03 Growth Strategies for Newsletters 06:04 Engagement Tactics on LinkedIn 08:58 Shameless Content Marketing 12:09 Lessons Learned from Subscriber Growth 15:03 Experimenting with Email Marketing 19:52 Case Study: Ted Williams and Local Newsletters Links Mentioned https://moodboard.beehiiv.com/…

1 The Ultimate Guide To Your First 1000 Email Subscribers 38:40
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Matt shares a step-by-step guide to launching a newsletter and landing your first 1,000 subscribers. He breaks down niche selection, category design, the “job to be done” framework, and tactical strategies for idea validation, social media outreach, and subscriber growth. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Introduction to Newsletter Growth 03:09 Choosing the Right Niche 06:07 Hyper Scale vs. Hyper Niche Newsletters 08:56 Category Design and Unique Positioning 11:55 Defining Your Job to Be Done 14:57 Validating Your Idea and Gaining Subscribers 19:48 Maximizing Your Announcement Post 24:31 Building Your Subscriber Base 25:11 Leveraging Social Media for Growth 30:43 Converting Followers into Subscribers…

1 Organic Audience Growth is Getting Harder -- Here's What's Working Now 50:26
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Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Growing Your Audience on LinkedIn 02:42 Lead Magnet Strategies for Engagement 06:52 The Challenges of Email Subscriber Growth 08:07 Exploring Organic Channels for Email Signups 11:18 The Shift to Video Content 13:38 YouTube as a Growth Platform 20:04 Finding Effective Content Formats 24:51 The Long-Term Commitment to Audience Building 25:48 Optimizing Email Engagement through Base Sending Segments 30:05 Strategies for Managing Dormant Subscribers 33:52 The Importance of Email Frequency and Engagement 38:01 Rebranding and Expanding the Podcast's Focus 44:18 Exploring New Terminology for Audience-First Businesses…

1 Chenell Basilio: How To Get Your First 50,000 Email Subscribers 50:19
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Chenell Basilio is the founder of Growth in Reverse, a newsletter and podcast that reverse engineers how top creators grow their audiences to 50,000+ subscribers. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Background 02:48 Content Creation Essentials 05:58 Choosing the Right Platforms 09:11 Niche Selection and Audience Engagement 11:51 Strategies for Subscriber Growth 14:50 Collaboration and Networking 17:53 Tactics for First 1000 Subscribers 27:58 Strategies for Growing Your Audience 30:53 Leveraging Substack for Engagement 34:29 The Power of Pop-Up Newsletters 39:54 Analyzing Growth Metrics 42:20 Building Community and Networking 47:18 Business Models and Revenue Streams Links Mentioned https://growthinreverse.com/30-days-of-growth-list/…
If you’re running a “newsletter business” the way most people do, you’re doomed to fail. To explain why and what to do now, I’ll break down the history of newsletters and why founders and publishers must pivot to what I call newsletters 3.0. Want help building a media brand? Get in touch here: GrowLetter.com…

1 5 Content Business Ideas You Can Start This Weekend (With $0) 33:33
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Matt and Ryan discuss newsletter-first business ideas—from niche media brands to local community stories—sharing insights on engagement, monetization, and building with purpose. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Exploring Newsletter Business Ideas 10:10 Dyslexic Advantage: A Media Opportunity 20:04 Gamified Coding Challenges: Engaging Communities 30:01 Local Community Connections: Humans of [Your Town]…

1 Why We're Hosting a Founders Retreat (Behind The Scenes Look at Audience Camp) 24:01
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Apply to attend: Audience.Camp Matt and Ahrif give you a behind-the-scenes look into Audience Camp, a new event for founders and creators in Asheville, North Carolina, this fall.
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1 The Little-Known Way Creators Are Building BILLION Dollar Businesses 11:39
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Matt McGarry discusses the concept of Negative CAC—how smart companies turn marketing into profit. He shares real-world examples from media and SaaS, showing how digital products and media can fuel growth and long-term profitability. Learn more about negative CAC: https://www.newsletteroperator.com/p/negative-cac Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Understanding Negative Customer Acquisition Cost (CAC) 02:58 Examples of Negative CAC in Action 05:53 The Role of Media Companies in Negative CAC 08:59 Long-term Implications and Future of Negative CAC…
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1 Why Legacy Media Doesn't Understand Newsletters, The Best Type of Lead Magnet, and More 47:17
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Matt and Ryan discuss the digital transformation challenges facing legacy media, from shifting to subscription models to embracing email marketing. They explore innovative newsletter growth tactics, AI’s role in democratizing software development, and evolving strategies for software acquisition. They also share how tools can serve as lead magnets, why community-building matters, and how micro ads can unlock new revenue for digital publishers. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The State of Legacy Media Companies 02:51 Challenges in Digital Marketing for Traditional Media 06:04 Innovative Newsletter Strategies for Growth 09:12 Opportunities in Legacy Media Transformation 12:12 The Power of Email Marketing in Subscription Models 14:49 The Future of Digital Products and Marketing Strategies 23:39 The Evolving Landscape of Software Acquisition 28:03 Harnessing AI for Web App Development 33:11 Leveraging Tools as Lead Magnets 38:51 Innovative Monetization Strategies in Newsletters 43:12 Building Community Through Events…
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1 5 Ways To Get Your First 1,000 Newsletter Subscribers (From Scratch) 21:06
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Matt shares actionable strategies for launching and growing a successful newsletter from the ground up. Get the first 1,000 subscribers guide: https://www.newsletteroperator.com/p/first-1000-newsletter-subscribers Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Getting Started with Newsletters 09:03 Strategies for Growing Your Subscriber Base 17:53 Building Relationships and Feedback Mechanisms…
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1 How I'm Growing My Newsletter to 100k+ Subscribers and $5M+ Revenue 24:30
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Matt shares how he plans to double his email list from 50K to 100K and boost revenue in the process. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Growing the Email List: Strategies and Goals 08:06 Navigating Social Media Changes: From Twitter to LinkedIn 15:51 The Power of Webinars in Building Trust and Conversions 24:05 Key Takeaways: Lessons from 50,000 Subscribers…
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Matt discusses his top strategies for launching and growing a successful newsletter. He covers why starting with a weekly send builds consistency, how to use social media to grow your list, and ways to convert followers into subscribers. He also dives into lead magnets, monetization through ads, and the power of optimized profiles and direct messaging. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Episode Topics & Timestamps 00:00 Choosing the Right Newsletter Frequency 03:07 Building Your Email List Effectively 05:52 Converting Social Media Followers to Subscribers 09:00 Creating Effective Lead Magnets 11:55 Scaling Your Newsletter for Revenue…
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1 How To Build Your Email List with $20 Per Day 12:43
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Matt discusses how to grow and monetize a newsletter on just $20 a day. He shares how to use Meta ads for lead generation, structure campaigns that convert, and the importance of testing creative. Matt also dives into smart monetization tactics—like paid recommendations—to cover ad spend and start earning fast. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…
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Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Exploring AI in Marketing 03:00 Creative Applications of AI Tools 06:08 Streamlining Content Creation with AI 08:57 Building Effective Newsletter Funnels 12:06 Maximizing Engagement and Conversion Rates 14:58 The Future of Newsletters and Monetization Strategies…
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1 Jon Morrow - How To Make $10M+ With Courses 58:07
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Jon Morrow is the founder of Smarter Blogger , one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each. Episode Topics & Timestamps 00:00 Finding Your Niche 04:03 Jon's story 10:00 Building a Business from Scratch 14:53 Strategies for Launching and Growing Your Brand 20:03 Effective Email Marketing Techniques 23:04 The Journey of Course Creation 25:35 Framework for Information Products 27:58 Structuring Coaching Programs 30:08 Optimizing Course Structure for Success 34:20 Evaluating Course Effectiveness with Scorecards 37:10 Building Credibility and Trust 41:39 Navigating Ethical Marketing Practices Links Mentioned https://smartblogger.com/ Great video on Jon's story: How He Made $10M To Pay For Medical Bills 7-figure course scorecard. Jon's email: jon@smartblogger.com…
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1 $100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More 32:06
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Save your seat at the event: newslettermarketingsummit.com Episode Description: Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Event Overview 01:47 The Artist's Success Story 06:11 Building an Email List and Marketing Strategy 08:53 The Power of Surveys and Data Collection 13:56 Segmentation and Custom Messaging 17:57 Niche Expert Framework for Newsletters 23:09 The Nine Word Email Strategy 28:53 The Newsletter Flywheel Effect…
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1 Why Billions In Revenue Just Shifted To Newsletters 59:29
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Check out Ezoic: ezoic.com Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers. Episode Topics & Timestamps 00:00 Understanding the Shift in Ad Revenue 12:09 The Evolution of Targeting: From Contextual to First-Party Data 20:40 The Value of First-Party Data in Advertising 27:58 The Art of Publishing and Business Success 29:53 The Evolution of Advertising Models 32:05 Maximizing Revenue through Advertising 34:04 Understanding Ad Revenue Trends 36:19 The Value of Traffic Sources 43:22 Leveraging First-Party Data for Growth 49:16 Identifying the Right Publishers for Programmatic Ads 50:56 The Future of Newsletter Advertising 53:01 Collecting Valuable User Data Links Mentioned https://www.ezoic.com/ https://www.youtube.com/@Ezoic adrevenueindex.ezoic.com…
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1 How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition 1:04:04
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This episode is sponsored by Playbookz: Playbookz.co Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money —a local and personal finance newsletter. Want more content like this? Join our free newsletter for growth and monetization tactics: https://www.newsletteroperator.com/subscribe…
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1 The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports 1:00:48
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Save your seat at our event: newslettermarketingsummit.com Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports. He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter…
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1 Sponsorship Sales Masterclass (With Justin Moore) 58:24
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Get Justin's new book: SponsorMagnet.com Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter Episode Topics & Timestamps 00:00 The Importance of Custom Pricing for Creators 09:16 Creating a Comprehensive Sponsorship Strategy 27:05 Attracting Brands: The STP Framework 28:32 Navigating the Complexities of Pricing Sponsorships 29:00 Understanding the ARC Framework for Collaborations 32:19 Pricing Strategies Based on Brand Goals 34:46 Creating Compelling Sponsorship Packages 39:04 Innovative Collaboration Examples 43:52 Crafting Effective Outreach Strategies 57:10 The Importance of Execution in Sponsorships…
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1 How To Grow Your Email List With Paid Ads (The Right Way) 50:32
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Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to AdCrate and Growth Strategy 02:56 The Importance of Ad Creative in Paid Advertising 05:47 Navigating Media Platforms: Meta vs. TikTok 08:53 Static vs. Video Creatives: Balancing Production and Impact 11:49 Effective Static Ad Formats and Testing Strategies 15:09 Common Mistakes in Ad Creation and Copywriting Tips 17:55 Leveraging AI for Ad Copy and Customer Insights 20:47 Innovative Ad Formats: Memes and Interface Hacking 25:42 Understanding Hook Rates and Audience Engagement 28:10 Navigating Video Content Creation on a Budget 35:09 The Importance of Script Writing for Ads 40:50 Exploring Effective Video Lengths and Frameworks 43:40 Utilizing Motion Graphics for Enhanced Engagement 46:34 Iterating and Testing Ads for Success Links Mentioned https://www.adcrate.co/…
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Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Holiday Reflections and New Beginnings 02:03 The Honey Scandal Explained 17:48 Trends for 2025: Buying and Selling Insights 27:33 The Substack Ecosystem and Creator Independence 31:27 AI-Assisted Workflows for Content Creators 33:22 The Shift from Vanity Metrics to Revenue Focus 34:20 Emerging Newsletter Ad Networks 39:00 The Rise of B2B Newsletters and Creators 41:24 Challenges of Premium Newsletters 44:43 The Creator-in-Residence Model 48:55 The Future of Overseas Recruiting Agencies Links Mentioned https://newslettermarketingsummit.com/…
Here are the links: - Join Write, Grow Sell here >> - Register for the free live training here >>
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1 The Newsletter Industry In 2024 and What's Next 50:27
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Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.…
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1 How To Build a LinkedIn Audience From Scratch 47:05
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Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Importance of Clear Value Proposition 03:13 Audience Growth Strategies on LinkedIn 06:04 Content Creation Fundamentals 08:58 Optimizing Content for Engagement 11:47 Leveraging Controversy in Content 14:57 The Power of Personal Stories in Content 23:58 Reflecting on Weekly Engagements 24:57 The Importance of Specificity in Content 25:51 Understanding Engagement on LinkedIn 27:44 Strategies for Boosting Engagement 29:38 The Risks of Engagement Hacking 30:36 Building an Organic Audience 32:01 Converting Followers into Customers 34:50 Exploring Growth Hacks on LinkedIn 36:14 Leveraging LinkedIn Video Content 39:04 Navigating Links in Posts 40:55 Insights on LinkedIn Newsletters Links Mentioned https://x.com/tclarkmedia https://www.linkedin.com/in/tclarkmedia/ https://www.bluecast.ai/ https://www.compoundcontentstudio.com/…
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Newsletter Operator

1 How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following 53:21
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Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Genesis of The Pour Over 02:52 Growth and Scaling Challenges 06:10 Building a Subscriber Base 08:51 Content Quality and Reader Engagement 12:13 The Future of Newsletters and Podcasts 15:07 Team Dynamics and Content Creation 17:56 Advertising Strategies and Monetization 26:55 Rebuilding Advertiser Relationships 32:45 The Importance of Ad Copy 35:08 Growth Strategies and Paid Advertising 41:25 Referral Strategies for Subscriber Growth 46:36 Securing Sponsorships and Advertisers Links Mentioned Thepourover.org…
Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit: NewsletterMarketingSummit.com Use code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST. In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit . Speakers include: Alex Leiberman Sam Parr James Altucher Brian Morrissey Jenny Rothenberg Ryan Hashemi Yossi J Levi Chenell Basilio Ryan Heafy Brad Wolverton Tim Huelskamp Jay Clouse Neville Medhora Matt McGarry And many more Got questions about the event? Want to learn about sponsorship options? Contact: ahrif@growletter.co…
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Newsletter Operator

1 Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More 54:11
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Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Journey Begins: From Beta to Launch 02:58 Identifying the Market Gap: The Gist's Unique Proposition 06:02 Building the Brand: Mission and Values 08:47 Growing the Audience: Strategies and Early Successes 12:10 Scaling Up: From Local to National 15:01 Navigating Growth: Lessons Learned and Key Metrics 17:54 Creative Marketing: Guerrilla Tactics and Launch Events 20:54 The Importance of Mission-Driven Growth 24:02 Partnerships and Collaborations: Expanding Reach 27:02 Self-List Cleaning and Giveaway Strategy 35:01 Expansion and New Ventures 37:32 The Birth of Within: A Personal Development Platform 41:08 Understanding and Preventing Burnout 50:43 Growth Strategy for Coaching Business Links Mentioned Join Roslyn's newsletter, Within…
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Newsletter Operator

1 Katy Huff: Lessons From $15M+ of Sponsorship Sales 38:26
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Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Mad Rev and Sales Background 03:12 Fundamentals of Selling Newsletter Sponsorships 05:56 Understanding Advertiser Expectations 09:09 Identifying Potential Advertisers 12:02 Strategies for Securing Your First Sponsor 14:53 Pricing Your First Ads 17:46 Renewals and Long-Term Relationships with Advertisers 21:03 Working with Larger Brands 24:05 Final Thoughts and Recommendations Links Mentioned https://www.madrev.co/ matt@newsletteroperator.com…
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Newsletter Operator

Apply for GrowLetter to sell your ads here >> Episode Description: Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Launching the Grow Letter Ad Network 09:04 Challenges in Newsletter Monetization 16:42 Optimizing Ad Placements and Strategies 29:01 Building a Sustainable Advertising Business 33:17 Newsletters as a Strategic Medium…
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Newsletter Operator

1 3 Newsletter Ideas You Can Start This Weekend 26:03
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Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Newsletter Ideas 02:56 Global Talent and Remote Job Opportunities 05:47 Building a Marketing Newsletter for Overseas Marketers 09:04 Platform-Based Newsletters and Monetization Strategies 11:56 Creating Unofficial Sports Team Newsletters 14:48 Local Real Estate Investing Newsletters…
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Try Sponsy for free : https://getsponsy.com/Matt Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Starting with a Newsletter 10:02 Monetizing with Long-Term Sponsorships 21:11 The Opportunity of Deal Sheet 27:22 Strategies for Audience Growth 38:32 Doubling Down on LinkedIn 43:02 Creating Unique and Educational Content 45:00 Final Thoughts and Advice Links Mentioned lastmoneyin.co…
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Newsletter Operator

1 Webinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and More 44:28
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Join Write, Grow, Sell: WriteGrowSell.com Summary In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts. Chapters 00:00 Introduction and Podcast Updates 03:00 Webinar Success and Marketing Strategies 05:54 Course Business Insights and Comparisons 08:49 SEO and Content Marketing Strategies 12:12 Giveaways and Subscriber Acquisition Techniques 15:05 Local Newsletter Growth Strategies 18:00 Mailbag Questions and Newsletter Publishing Schedules 20:52 Ad Angles for Local Newsletters 23:45 AI Tools for Content Creation 27:10 Closing Thoughts and Future Plans…
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Newsletter Operator

1 Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More 41:53
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Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Upcoming Meetup 02:00 Email Deliverability and Cold Email Strategies 08:19 Deliverability Concerns and Best Practices 18:04 New Ad Placements and Lead Generation Opportunities 22:48 Acquisitions in the Media Industry 34:14 Financial Publishing and Recent Resignation Links Mentioned matt@newsletteroperator.com…
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Newsletter Operator

1 Influencers Starting Newsletters, How To Use Your Newsletter For SEO, and More 42:14
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Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters. Chapters 00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption 19:19 SEO-Minded Strategies for Newsletter Success 27:27 Partnering with Influencers to Start Profitable Newsletters 37:06 The Value of Newsletters and Prioritizing Education Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.…
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Newsletter Operator

1 Negative CAC: How Media Companies and Creators Can Make Billions 49:41
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Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more. Timestamps 00:00 Introduction and Plans for the Podcast 02:53 Building a Media Company and Selling Something Else 18:14 Example: Freight Waves and Sonar 24:47 Example: ClickFunnels 33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital 39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry 43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments 46:39 Rezzi Brands: Scaling Trade Services Franchise Business Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.…
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Newsletter Operator

1 Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More 53:14
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Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduced through podcast, impactful book, recession-proof advice. 04:53 Initiated projects, and earned full-time employment success. 06:59 A proactive mindset leads to more opportunities. 11:15 Help businesses by addressing their key concerns. 13:51 Busy people dislike long videos; need efficiency. 18:59 Tim Ferriss leads workshops and gets direct feedback. 22:08 Expand ideas, stories, and transformation in the book. 24:12 Simon Siddig said: Tell stories with points. 28:56 Books are about long-term commitment and impact. 30:42 Book sales don't compare to equity earnings. 35:51 People interested in writing books should focus. 39:09 Target reader, build a personalized distribution list. 40:49 Focus on prescriptive nonfiction for business owners. 46:04 Ghostwriter disrupted author interviews, structure, and chapter content. 49:15 Authors recommend conversational writing for more engaging content. Links Mentioned charliehoehn.com…
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