Kasper Lindskow: Building a Scalable AI Infrastructure at Denmark's JP/Politikens Media Group

Newsroom Robots

When it comes to AI adoption, experimentation is easy—scaling is hard. So, what is the difference between AI projects that fade out and those that transform newsrooms? A strong infrastructure.

In this episode of Newsroom Robots, Kasper Lindskow, the head of AI at JP/Politikens Media Group joins host Nikita Roy. Kasper shares how as one of Denmark's largest media groups they are building a scalable AI infrastructure across multiple news brands, balancing technical innovation with editorial values.

Key topics include:

• The Platform Intelligence in News (PIN) Project — their comprehensive research initiative that brought together technical universities and social science departments
• Magna — their flagship AI suite that adapts to each publication's unique voice and offers tools from basic writing assistance to complex research capabilities
• How JP/Politikens evolved from a single-newsroom AI team to a centralized unit with "local AI hubs" at each publication
• The "Values Compass" framework that ensures AI systems align with journalistic integrity
• How they customized AI tools for different publications and integrated them into daily newsroom workflows

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