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Akhil Sarin: How Stake.com Became a Global Brand
Manage episode 476290122 series 2850165
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🎙 NEXT.io Podcast #233 with Akhil Sarin, CMO of Stake.
Akhil Sarin, the marketing mastermind behind Stake, breaks down the blueprint behind Stake’s viral rise from streamer-led growth and global sports deals to launching KICK and going head-to-head with Twitch.
⏰ Timestamps:
00:00 - Introduction
00:34 - Sponsors
01:51 - Welcoming Akhil Sarin03:35 - Akhil's Journey to CMO
05:57 - The Early Days of Stake
08:54 - The Streaming Strategy
13:31 - Key Partnerships and Brand Elevation
15:22 - The Drake Partnership Story
20:02 - The Formula 1 Partnership
24:02 - Company Culture and Team Dynamics
26:30 - Measuring Success in Partnerships
29:05 - Evaluating Sponsorships & Marketing Decisions
32:36 - The Founder Mentality
35:36 - The UFC Brand Partnership
40: 02 - Leadership Culture42:50 - Building Kick: Strategies for Success
47:23 - Future Aspirations and Market Expansion
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