Oleg Profatylo: B2B marketing secrets

NEXT.io Podcast

🎙 NEXT.io Podcast #204 with Oleg Profatylo, Head of Marketing, Playson

In this episode, Oleg Profatylo discusses the evolving landscape of B2B marketing, comparing it with B2C strategies and highlighting the key trends shaping the future. He shares invaluable insights on brand building, lead generation, and the importance of a people-centric approach in today's business world. Learn how to balance long-term brand growth with short-term sales goals, and discover the essential tools every B2B marketer needs to succeed in 2024.

⏰ Timestamps:

00:00 – Introduction

00:27 - Sponsors

01:42 - Welcoming Oleg Profatylo

03:01 - Key Differences Between B2B and B2C Marketing

06:11 - Building Reputation

08:03 - Marketing Trends for 2024

11:02 – Personalization in B2B Marketing

16:14 – Balancing Brand Building and Lead Generation

18:25 - Essential Marketing Tools for B2B Strategy

23:06 – How to Stand Out in an Increasingly B2B Landscape

27:27 – The Role of AI in B2B Marketing

30:50 – Common Mistakes in B2B Marketing

33:31 – Oleg’s Strategy for Playson’s Marketing Success

36:46 - Oleg's Top B2B Brands

40:00 – Closing Marks

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Episode sponsored by:

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