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Style Guides: Well, One Of Us Is Going To Have To Change.
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A follow up to our Deep Dive Into Licensing video.
So you land a deal with an IP holder to make licensed goods, amazing! But now what? Well, they will give you a style guide and want to see some rough concepts for the collection.
But what is a style guide, how do I use it, and what do I do if I don’t want to use it?
This video jumps right into those questions!
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License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc
Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw
Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY
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