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129 - You Aren’t Crazy! Your Phone Is Listening to You and He Makes $1M/year From It with Brad Smith
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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Brad Smith (https://x.com/bradsmithcoach), founder of Automation Links. We discuss how he helps businesses automate their marketing efforts, increase their reach, systemize their processes to scale effectively, and how all of this has helped him get investment opportunities. Brad shares insights into his journey, the evolution of Automation Links, and the secrets behind his impressive 80% margin business model. We explore the critical aspects of digital marketing in the age of AI, including CRM (Customer Relationship Management), SEO (Search Engine Optimization), paid ads, and organic social content. Also, we dive deep into the somewhat controversial concept of "pixel tracking" and the power of "omnipresent advertising".
Questions This Episode Answers:
• Are our phones always listening to us?
• How does Automation Links simplify marketing for small businesses?
• How can digital pixel tracking reduce customer acquisition costs?
• How does omnipresent retargeting boost sales and engagement?
• Why is staying lean and profitable sometimes more valuable than aggressive scaling?
Enjoy the conversation!
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This week we covered:
00:00 Introduction to Brad and His Business
01:17 The Role of Automation Links
02:07 Revenue and Growth Insights
03:55 Investment Opportunities and Business Philosophy
10:57 Digital Marketing Channels Explained
14:19 The Power of Pixels in Marketing
17:17 Setting Up Pixels for Your Business
19:06 Targeting Your Audience Effectively
19:39 Setting Up Pixels for Better Ad Targeting
20:35 Using Ads to Boost Organic Growth
22:09 Leveraging YouTube and Google's Ad Network
22:52 Pixel Tracking for Small Businesses
24:05 Practical Examples and Tips for Businesses
26:39 Choosing the Right Channel and Content Strategy
33:36 SEO and AI: The Future of Search
35:57 Content Calendar Strategy
36:25 Conclusion and Final Thoughts
186 episodes
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