195 - How to Overcome Money Trauma with Clifton Sellers

Nikonomics - The Economics of Small Business

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Clifton Sellers (https://x.com/LegacyBuilder__)

In this episode, I chat with Clifton Sellers, a social media favorite who's built a business projected to hit $2-3 million this year. He shares his incredible journey from being deep in debt while working as a VP of development making $95K a year to a thriving entrepreneur.

Clifton reveals how obsession and sheer endurance were his secret weapons, starting from a $29 Gumroad course. We dive into his pivot from "money Twitter" to establishing Legacy Builder.co as a legitimate, reputable content agency.

He opens up about overcoming past money trauma that initially capped his business at under $1 million in revenue, and how investing in coaches was the key to unlocking rapid growth.

We also discuss the power of professionalizing a business and the critical role of strong core values like "unreasonable hospitality" and "say the thing" in building a successful team and culture.

Questions This Episode Answers:

How did Clifton Sellers transition from significant personal debt to running a multi-million dollar business?

What role did obsession and endurance play in his journey to entrepreneurial success?

How did he overcome money trauma to break past the $1 million revenue ceiling?

Why does Clifton believe investing in coaches and mentors is essential for accelerated business growth?

What does professionalizing a business entail, and why are core values critical for scaling?

Enjoy the conversation!

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This week we covered:

00:00 From Debt to Success: The Journey Begins

09:52 The Power of Obsession in Business

20:02 Navigating the Online Business Landscape

30:04 Building a Team: The Key to Scaling

39:38 Professionalizing Your Business for Growth