198 - The Marketer's Playbook: Launching a Full Ad Funnel with AI with Matthew Mellinger

Nikonomics - The Economics of Small Business

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Join me, Nik (https://x.com/CoFoundersNik), as I interview Matt (https://x.com/MattMellie). In this episode, we tackle a wild challenge: building a complete landing page and ad creative for a lawn care business summer sale using AI—all in just 30 minutes!

Matt, a marketer and SEO expert with zero development experience, demonstrates how to harness tools like Claude, Midjourney, and Lovable. We dive into crafting ad copy and visuals, using the Facebook Ad Library for inspiration, and explore how Meta Ads facilitates crucial split testing for optimal performance.

You'll see how quickly you can get an interactive pricing calculator and even a live heat thermostat onto a landing page. It’s incredible to witness how an entire, fully functional ad funnel can be set up in about an hour and a half, allowing you to not just launch a campaign, but rigorously test a business idea with minimal investment.

Enjoy the conversation!

Questions This Episode Answers:
How can AI tools help you build a complete landing page and ad creative in minutes?
What AI tools are essential for rapidly generating ad copy, images, and landing pages?
How do you use Meta Ads for split testing to optimize your campaigns?
What's the process for setting up an interactive pricing calculator on an AI-generated landing page?
How can an AI-powered ad funnel be used to test a business idea with minimal cost and time?
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This week we covered:

00:00 Launching a Business in Minutes

03:03 Building a Landing Page with AI

05:56 Creating Effective Ad Copy

08:49 Utilizing Facebook Ad Library for Inspiration

12:08 Designing the Landing Page

15:03 Split Testing Ad Variations

17:58 Optimizing for SEO and User Engagement

20:50 Finalizing the Campaign

23:45 Analyzing Results and Data

27:05 Testing Business Ideas with Minimal Investment