))
EP 70: From Hustle to Aligned Success with Heidi Thompson
Manage episode 479699722 series 3469047
Content provided by Nikisha King | Certified Life & Business Coach, Nikisha King | Certified Life, and Business Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikisha King | Certified Life & Business Coach, Nikisha King | Certified Life, and Business Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this inspiring episode, host Nikisha King sits down with Heidi Thompson, founder of Evolve Your Wedding Business, to talk about building a profitable, flexible business that doesn’t sacrifice your sanity.
Heidi shares why most wedding pros are doing marketing the hard way — and exactly how to simplify it.
You’ll learn the secret to standing out in a saturated market, why clear messaging trumps trendy branding, and how to turn your business into the go-to solution your clients are searching for.
This is about more than marketing. It’s about designing a business that aligns with your life.
3 Action Steps from This Episode:
- Get Clear on Your Ideal Client — Using Real Data
Don’t guess. Ask your best clients the right questions to uncover what actually made them hire you. Heidi shares the exact strategy and you can grab her done-for-you client research questions here:
👉 Download Heidi’s Freebie - Fix Your Website’s First Impression
If someone can’t tell what you do and who it’s for in 5 seconds or less, they’re gone. Use your homepage to say exactly what you do, for whom, and why you’re the obvious choice. - Simplify Your Marketing Plan
Pick 1–3 channels, focus your message around your ideal client’s biggest pain points, and repeat it. The magic isn’t in doing more — it’s in being strategic and consistent.
Learn More from Heidi Thompson
Want to ditch the chaos and start booking more aligned clients with ease? Follow Heidi and dive deeper into her trainings:
- 💻 Website + Podcast: evolveyourweddingbusiness.com
- 📸 Instagram: @evolveyourweddingbusiness
- 📘 Facebook: Evolve Your Wedding Business
- 💼 LinkedIn: Heidi Thompson
Don’t stop here!
Follow Us on IG: @nkbizguru
Download our "Secret Sauce to Writing Emails That Feel Warm, Not Spammy," which gives you the exact templates to create emails that feel personal, welcoming, and full of personality—even when automated.
Chapters
1. Meeting Heidi Thompson (00:00:00)
2. From Planner to Marketing Specialist (00:06:02)
3. The Problem with Hustle Culture (00:11:34)
4. Taking the Easy Marketing Path (00:18:05)
5. Building a Business Model for Freedom (00:25:06)
6. Painkillers vs. Features: Selling Without Selling (00:31:05)
7. Three Steps to Better Marketing (00:36:09)
71 episodes
Share
