Giuliano Gonzalez on Why "Coffee Meetings" Are Low Status & How To Actually Win High-Value Clients.

No Bollocks with Matt Haycox

Matt Haycox sits down with Giuliano Gonzalez, entrepreneur, podcaster, digital PR strategist, and viral content machine, to unpack how he turned his name into a business, and his business into a brand.

From growing up in Australia to blowing up in Dubai, Giuliano reveals:

• The real difference between Aussie and Dubai entrepreneurial culture (and why he had to leave to succeed).
• How to build a personal brand that polarises, and why that’s a good thing.
• The truth behind “pay-to-play” PR, advertorial media, and what really goes down. behind closed doors.
• Why going viral isn’t about luck, it’s about strategy.
• How to network without begging for coffee meetings (and what to do instead).

You’ll also hear how Giuliano made a video go viral by accident, why most people are doing Instagram completely wrong, and how the best way to get in the room with power players is to stop trying to impress them.

Timestamps

0:00 – Intro
1:31 – Meet Giuliano Gonzalez: Entrepreneur & Networking Wizard
3:44 – Building a Personal Brand That Cuts Through the Noise
12:00 – Inside Giuliano’s Digital Marketing Playbook
18:01 – High-Level Networking: From Cold DMs to Cultivated Access
26:27 – Why Every Business Needs Social Media
32:44 – Can You Grow Organically in 2025?
36:13 – How to Work with Giuliano Gonzalez
38:46 - Outro & Final Thoughts

Listen now and DM us your biggest takeaway.

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▶ Website: https://matt-haycox.com/podcasts/
I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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Chapters

1. Intro (00:00:00)

2. Meet Giuliano Gonzalez: Entrepreneur & Networking Wizard (00:01:31)

3. Building a Personal Brand That Cuts Through the Noise (00:03:44)

4. Inside Giuliano’s Digital Marketing Playbook (00:12:00)

5. High-Level Networking: From Cold DMs to Cultivated Access (00:18:01)

6. Why Every Business Needs Social Media (00:26:27)

7. Can You Grow Organically in 2025? (00:32:44)

8. How to Work with Giuliano Gonzalez (00:36:13)

9. Outro & Final Thoughts (00:38:46)