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Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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NB17: Making Marketing AI Fun with Adam Brotman and Andy Sack

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Manage episode 380205152 series 3456910
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands.

It’s a fun concept. The three dive into how it works for brands, why brands might be motivated to experiment here with AI first, some of the cool things creators have already done on the beta platform, and much more. Then they turn their eye to the larger AI marketing world and the changes technology is making on the sector.

A bonus segment features a top 5 listing of the greatest AI ghouls for Halloween as ranked by Bard, Claude, ChatGPT, and human-in-the- loop Geoff Livingston.

What to Listen For:

00:00 Start

02:50 Introducing Adam Brotman and Andy Sack, Forum3

04:10 How Forum3’s Hive3 AI-powered creator community works

11:32 Why brands should consider working with AI creators

22:32 How Hive3 Uses AI

29:20 How AI has subsumed Web3 and the Metaverse

49:40 Halloween Special: AI Villains

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 380205152 series 3456910
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands.

It’s a fun concept. The three dive into how it works for brands, why brands might be motivated to experiment here with AI first, some of the cool things creators have already done on the beta platform, and much more. Then they turn their eye to the larger AI marketing world and the changes technology is making on the sector.

A bonus segment features a top 5 listing of the greatest AI ghouls for Halloween as ranked by Bard, Claude, ChatGPT, and human-in-the- loop Geoff Livingston.

What to Listen For:

00:00 Start

02:50 Introducing Adam Brotman and Andy Sack, Forum3

04:10 How Forum3’s Hive3 AI-powered creator community works

11:32 Why brands should consider working with AI creators

22:32 How Hive3 Uses AI

29:20 How AI has subsumed Web3 and the Metaverse

49:40 Halloween Special: AI Villains

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

55 episodes

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