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continue reading
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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NB2 - GPT-4 is Here, Salesforce and Hubspot Put AI Inside
Manage episode 358610941 series 3456910
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects.
All of this leads Greg and Geoff into a conversation about why it’s so important for Chief Marketing Officers to take ownership of the decisions their organizations are making about how AI is woven into various communications workflows, and why now is the time to draft your organization’s guidelines for responsible AI.
Wrapping things up, Geoff talks about feeding the algorithm with your own content as a way of ensuring your brand ‘shows up’ in relevant output.
What to Listen For:
00:00 Intro
00:29 Welcome to the pod
01:18 OpenAI releases GPT-4
16:11 Salesforce and HubSpot go all in on AI
27:50 Responsible AI for brands
35:43 Feed the algorithms
Visit https://nobrainerpodcast.com for complete show notes, including links to resources mentioned during this episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
55 episodes
Share
Manage episode 358610941 series 3456910
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects.
All of this leads Greg and Geoff into a conversation about why it’s so important for Chief Marketing Officers to take ownership of the decisions their organizations are making about how AI is woven into various communications workflows, and why now is the time to draft your organization’s guidelines for responsible AI.
Wrapping things up, Geoff talks about feeding the algorithm with your own content as a way of ensuring your brand ‘shows up’ in relevant output.
What to Listen For:
00:00 Intro
00:29 Welcome to the pod
01:18 OpenAI releases GPT-4
16:11 Salesforce and HubSpot go all in on AI
27:50 Responsible AI for brands
35:43 Feed the algorithms
Visit https://nobrainerpodcast.com for complete show notes, including links to resources mentioned during this episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
55 episodes
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Similar to No Brainer - An AI Podcast for Business
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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