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Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to No Brainer - An AI Podcast for Business
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NB25 - The End of Third-Party Cookies. Is AI the Answer?
Manage episode 400941389 series 3456910
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strategic approach to data, marketing, and AI.
What to Listen For
00:00 Introduction and Setting the Stage
09:00 How Google's Deprecation of Third-Party Cookies Impacts Marketers
20:00 The Importance of First-Party Data and the Challenges of Unifying Data
33:30 The Role of AI and ML in a Post-Cookie Marketing Environment
42:00 AI Depends on Strategy and Strategy Depends on Data
Learn more about your ad choices. Visit megaphone.fm/adchoices
59 episodes
Share
Manage episode 400941389 series 3456910
Content provided by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geoff Livingston and Greg Verdino, Geoff Livingston, and Greg Verdino or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strategic approach to data, marketing, and AI.
What to Listen For
00:00 Introduction and Setting the Stage
09:00 How Google's Deprecation of Third-Party Cookies Impacts Marketers
20:00 The Importance of First-Party Data and the Challenges of Unifying Data
33:30 The Role of AI and ML in a Post-Cookie Marketing Environment
42:00 AI Depends on Strategy and Strategy Depends on Data
Learn more about your ad choices. Visit megaphone.fm/adchoices
59 episodes
All episodes
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Similar to No Brainer - An AI Podcast for Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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