#199 | How SMART Artists Can Promote A Song For $1000

No Labels Necessary

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Timestamps:

1:24 Why ads are essential in every strategy

1:50 Finding three clips for ad content

2:17 Album covers vs. music videos for ads

3:58 Importance of multiple creative assets

4:41 Choosing an audience & targeting the right market

5:55 Ad spend breakdown: $10/day per ad

6:54 Evaluating ad performance: Clickthrough rate & cost per click

7:52 Scaling the best-performing ad ($300 total budget)

8:22 Allocating the remaining $700

8:27 Option 1: Influencer campaigns (social media PR)

9:02 The importance of a strong narrative

10:38 Defining an engaging story for PR campaigns

12:00 Examples of viral narratives & storytelling

13:06 Paying influencers for reaction videos

14:02 Upload channels for organic promotion (e.g., Escape Tracks, Mosh Pit)

15:46 - Comparing PR vs. reaction videos for maximum reach

16:48 The value of micro-influencers in music marketing

17:27 Testing music potential before scaling a campaign

19:52 The $1,000 budget is for testing, not final results

20:38 Learning from campaigns to refine future marketing

21:03 Outro & key takeaways

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This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.

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