#206 | Will Smith's Manager Reveals Why Artist Managers NEED a SHOCKING 50% SPLIT

No Labels Necessary

Watch the Manager's Playbook full episode here:https://www.youtube.com/watch?v=4VtOfpLtJncInterested in going direct-to-fan with the best text and email platform for musicians? Visit ⁠https://www.foreverfanmusic.com/?el=nlnbutton⁠to start your free 14-day trial!Timestamps: 0:00 – Should Managers Get 50%?4:00 – Why Your Manager’s Cut Might Change Over Time8:00 – Manager or Business Partner? There’s a Difference12:00 – No One-Size-Fits-All in Artist Deals16:00 – The Real Cost of Motivation: Time, Energy & Sacrifice20:00 – The Secret to Structuring Win-Win Agreements24:00 – Equity vs. Commission: Which Pays Off Long-Term?28:00 – Artists Fear 50%... But Should They?32:00 – How Incentives Shape the Entire Artist Business36:00 – Why Managers Deserve More Than Just a Cut40:00 – Sharing Risk = Real Partnership44:00 – Why Agents Get 10% Without Pushback (But Managers Don’t)48:00 – Stop Hustling. Start Building a Real Business52:00 – Lex Burrow’s Take: Value Your Manager or Lose Them56:00 – Final Word: Business Only Works With the Right PeopleListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing