How to Maximize your Gala and Auction with Dean Crownover

Nonprofit Architect Podcast with Brenda McChesney

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He has raised millions of fundraising dollars for his nonprofit clients. Dean can manage even the most boisterous crowd while generating millions of dollars. He has twelve years of experience as an auctioneer and is skilled at charity auctions. Dean Crownover joins Travis to discuss how to get the most out of your gala and auction.

Remarkable Quotes:

Dean: I became a 10 because what I'd learned is that these nonprofits are on the front line. They're underpaid and overworked.

Dean: “Fund A Need” is the biggest money-maker outside of sponsorships at an event.

Travis: The secret is, don't hold back until the gala to showcase whether you show people every day what on Earth it is that you do and what the transformation is.

Dean: How can I get a deal? Right, because we're used to shopping that way. I battle that mindset of donors and buyers every night.

Highlights:

{08:20} The “fund a need” framework

{12:09} The triumph and the umbrella video

{17:00} Why promotion is important

{18:34} How Covid changed the landscape

{26:16} Finding items for live auctions

{34:25} The different types of mindsets at a fundraiser

{42:50} Be willing to say “I don’t know”

{51:50} The Golden ticket

{57:11} The best order of service at a fundraiser

Dean Crownover Bio:

Dean Crownover, My Benefit Auctioneer, is a Profit Consultant and author, with a track record of raising millions of fundraising dollars for his nonprofit clients. Jane Fonda said, “Dean Crownover is a dynamic auctioneer with the fast-talking pizzazz needed to rake it in!” He is the author of PADDLES UP! My Benefit Auctioneer Reveals Post-2020 Gala Fundraiser Secrets. The book shares proved fundraising strategies, including those that emerged from virtual events during the pandemic, and how they can be incorporated for live events.

Connect with Dean:

https://mybenefitauctioneer.com

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