Maximizing Volunteer Impact: Communication Strategies for Retention

Nonprofit Hub Radio

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Volunteers are the lifeblood of nonprofit organizations, yet a staggering 35% don't return year after year. Why is this happening, and what can your organization do about it? In this eye-opening conversation with Eric Burger, Director of Marketing at Volunteer Hub, we unpack the critical importance of volunteer communication and management strategies that keep supporters coming back. When you consider that each volunteer hour is valued at $33.49, retention becomes not just a mission imperative but a financial one too. Burger shares practical insights on why volunteers leave—from feeling underappreciated to lacking proper training—and offers actionable solutions for addressing these challenges. We explore how treating volunteers with the same structured approach used for employees can dramatically improve retention rates, including proper onboarding, clear role definitions, and systematic feedback mechanisms. Whether you're struggling with volunteer recruitment or looking to enhance your existing program, you'll take away concrete strategies for creating streamlined, efficient processes that respect volunteers' time while deepening their connection to your mission. Looking to transform your volunteer program? Connect with Eric on LinkedIn or visit volunteerhub.com to explore comprehensive volunteer management solutions built specifically for nonprofit needs.

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Chapters

1. Introduction to Eric Berger and Volunteer Hub (00:00:00)

2. Volunteer Retention and Communication Importance (00:02:10)

3. Why Volunteers Stop Returning (00:06:20)

4. Treating Volunteers Like Employees (00:09:17)

5. Converting Volunteers to Donors and Vice Versa (00:13:45)

6. Streamlining Volunteer Programs and Final Advice (00:19:07)