Not Just Candle Talk: Burn The Rules. Build Your Legacy podcast

#Entrepreneur #Business #Marketing #Self-Improvement #Podcasting Education #Just Candle Talk

21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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This isn’t your average business podcast.

Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.

Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.

Hey, I’m Toni, and I know what it’s like to start from scratch.

When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.

Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.

This Podcast Is For You If…

You’re tired of overnight success stories with no receipts.
You want to make real money while staying true to yourself.
You believe business can be both profitable and purposeful.
You’re building your brand while managing your real life.

38 episodes

Not Just Candle Talk: Burn the Rules. Build Your Legacy

updated 20 days ago

Series home•Feed

This isn’t your average business podcast.

Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.

Hey, I’m Toni, and I know what it’s like to start from scratch.

This Podcast Is For You If…

You’re tired of overnight success stories with no receipts.
You want to make real money while staying true to yourself.
You believe business can be both profitable and purposeful.
You’re building your brand while managing your real life.

38 episodes

#Entrepreneur #Business #Marketing #Self-Improvement #Podcasting Education #Just Candle Talk

All episodes

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Turning "No Chance" Deals Into Signed Contracts: A Strategic Approach 11:45

20 days ago11:45

11:45

Ever stared down a deal that seemed completely out of reach? You're not alone. In this gripping episode, I take you behind the curtain of my most nerve-wracking entrepreneurial moment — facing a five-figure deal that could either catapult my business forward or set me back months. With no industry track record and legacy competitors circling, my chances looked slim to none. What happened next revolutionized my approach to high-stakes negotiations. I break down my "Bridge Before the Ask" methodology that transformed a closed door into a signed contract within just 72 hours. This isn't about pushy sales tactics or manipulation — it's about strategic relationship building that prioritizes understanding emotional drivers, creating genuine value, and establishing partnerships rather than transactions. You'll learn my exact three-part framework: finding the emotional stake that truly drives decision-makers, crafting a low-risk "bridge" that demonstrates immediate value, and creating controlled urgency based on real timelines rather than artificial pressure. I've distilled this into a practical five-step checklist you can implement immediately for your next impossible deal. Since developing this approach, my close rate has increased by 60% across multiple high-stakes negotiations. Whether you're chasing retail partnerships, manufacturing agreements, or crucial investor funding, these principles will transform your approach to business development. Remember — the most impossible deals aren't lost because of lack of skill, but because we ask too soon without building a bridge. Subscribe now for more strategic insights that turn entrepreneurial anxiety into decisive action. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Mastering the Art of Negotiation: How to Secure the Value You Deserve 10:50

26 days ago10:50

10:50

Are you constantly leaving money on the table? The uncomfortable truth is that most entrepreneurs under-negotiate, guided by fear of rejection or a misplaced belief that accepting less somehow gets you through the door faster. In this compelling episode of Not Just Candle Talk, we dive deep into the psychology and strategy behind effective negotiation—not the aggressive, winner-takes-all approach you might imagine, but negotiation as professional, strategic communication that respects your value and expertise. Through the innovative P.O.W.E.R. framework (Prepare like a pro, Own your value, Wait for it, Explore the win, Reframe the rejection), you'll discover how to transform your approach to pricing conversations, client proposals, and vendor relationships. The episode features real-world examples that prove the power of strategic negotiation: a graphic designer who doubled her rate with a simple question, a candle brand that secured premium shelf space without listing fees, and a service provider who traded discounts for long-term contracts. You'll gain five specific power phrases to memorize and implement immediately in your business conversations. Whether you're selling products or services, working with corporate clients or individual customers, these tactics apply universally. Remember, negotiation isn't greed—it's strategy. Every time you avoid negotiating, you're choosing discomfort over your business's destiny. Whether you're pitching a $20 candle or a $200,000 retainer, these skills determine your profitability and sustainability. Ready to stop the discount mindset and start commanding your worth? Listen now, take notes, and share this episode with fellow entrepreneurs who need to hear this message. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
The Town That Hustled in the Dark 9:03

29 days ago9:03

9:03

What happens when the lights go out but the entrepreneurial fire keeps burning? This captivating episode takes you on a journey to fictional Ebon Hollow, where three unlikely entrepreneurs—Rena, Jax, and Nova—transform darkness into opportunity when their town loses power permanently. Their story unfolds as a powerful metaphor for building something meaningful from nothing. Without funding or fancy websites, these characters create businesses that resonate deeply with customers: a café-turned-candle bar, custom metal candle holders inscribed with messages of resilience, and handcrafted candles with names like "CEO in the Shadows." Their success reveals a fundamental truth about entrepreneurship: your brand isn't defined by what you sell but by what people feel when they experience it. The tale takes a compelling turn when a developer offers a life-changing sum to buy their block. This pivotal moment forces a profound question many entrepreneurs face: what's the price of your dream? Through community action—organizing a Night Market festival that showcases their collective power—they demonstrate that sometimes the strongest business strategy isn't a marketing plan but a community that believes in your vision. Their journey reminds us that true success isn't measured by traditional wealth but by creating something that pays in peace, purpose, and connection. When facing your own entrepreneurial darkness, remember this episode's core message: legacy isn't about scale—it's about what continues to burn bright long after you're gone. What will you build when your lights go out? Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Protecting Your Peace: The Entrepreneur's Guide to Sustainable Success 8:21

29 days ago8:21

8:21

Ever notice how entrepreneurs put peace on layaway? "Once I hit six figures, I'll rest. Once I scale, I'll breathe." But what if peace isn't a milestone—what if it's a muscle that needs daily attention? Welcome to Part Two of Finding Peace, where we dive deeper into the boundaries, habits, and healing every entrepreneur needs to sustain success. After experiencing burnout firsthand and having to scale back my own schedule, I've learned a truth worth sharing: if success costs you your peace, it's simply too expensive. This episode explores three essential habits for protecting your peace: scheduling non-negotiable silence, saying no to buy back time, and redefining productivity to include rest and play. We challenge the uncomfortable feeling many entrepreneurs experience during calm periods—that traumatic response masquerading as truth that whispers "you're not doing enough." Instead, we embrace stillness as a powerful skill where clarity lives and breakthroughs happen. Your nervous system deserves stability, not survival mode. Your ambition deserves space to breathe. As you build something meaningful, don't push peace to the bottom of your to-do list. What's the point of creating something beautiful if you're too burnt out to enjoy it? This week, choose peace on purpose—journal it, protect it, speak it into existence with the same intention you bring to your business goals. If burnout, anxiety, or isolation has become part of your entrepreneurial journey, let this episode be your reminder to prioritize wellbeing alongside success. Share it with another entrepreneur who needs to hear this message, and join me in creating businesses that sustain rather than drain us. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
The Lost Receipt: A Story of Dreams,Debt and Redemption in Business 9:07

5 weeks ago9:07

9:07

Have you ever felt like you're pouring everything into your business but getting nothing in return? Today's story will resonate deeply with anyone who's experienced entrepreneurial burnout. Meet Nina, a 34-year-old candle maker who started Wicken Flame with just $500 and a dream. Her initial success quickly gave way to the harsh realities of business ownership—shelves full of product, an empty bank account, and that devastating moment when she whispered to herself: "I think I'm done." The lost receipt she holds becomes more than just proof of a wasted purchase; it's the physical manifestation of her burnout and doubt. What makes Nina's story powerful isn't just her struggle but her path to renewal. Through an unexpected conversation with her elderly neighbor June, she discovers she doesn't need permission to restart—she just needs a plan. We break down exactly how Nina turned things around: analyzing her finances without judgment, pausing activities that weren't converting, using authentic storytelling to rebuild customer connections, and implementing systems that prevented future chaos. The statistics are sobering—43% of small business owners question whether they'll survive another year. Yet Nina's journey reminds us that survival doesn't require viral success or overnight millions. Her victory came in paying off debt, building a waitlist of customers who valued her work, and finding joy in her craft again. That lost receipt? It now hangs framed in her studio, a reminder that every setback contains wisdom if we're willing to see it. What's your lost receipt moment? What almost made you quit? Share this episode with a fellow entrepreneur who might need their own mug of metaphorical tea today. Remember, it's okay to feel lost in business—it's just not okay to stay there. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Finding Peace: The True Measure of Entrepreneurial Success 10:32

5 weeks ago10:32

10:32

Have you ever felt like you're doing everything right in your business, yet somehow it's still not enough? That feeling of running uphill, alone, in silence—even as you check all the entrepreneurial boxes everyone says lead to success? This raw, unfiltered conversation pulls back the curtain on what entrepreneurship really feels like behind the highlight reels. We've all been sold a fairy tale that hard work, consistency, and passion automatically unlock the dream life. But the truth? Success often comes wrapped in silence, sacrifice, and suffering that nobody posts about. The anxiety attacks at 2 AM. The customers who ghost you. The friends who stop calling. The self-doubt that eats you alive even when your strategy is perfect. These aren't signs you're failing—they're proof you're in the trenches of real entrepreneurship. I share the story of "Kim," a candle business owner who hit $100K in her second year but almost quit because success looked good but felt "heavy as hell." That's the part we don't discuss: the birthdays missed for restocks, the relationships strained while chasing breakthroughs, the isolation of being surrounded by shipping boxes while others live their lives. But here's the revelation that changes everything: money was never the real dream. Meaning is. You're not just building a business—you're creating a legacy, making your mark on the world. When we redefine success by how it feels rather than how it looks, everything shifts. If your business costs your health, relationships, or identity, it's not a business—it's a burden. The ultimate flex isn't going viral or getting verified; it's finding peace within your purpose. Ready to redefine success on your terms? Text me through my website notjustcandletalk.me to share your thoughts or apply to take over an upcoming podcast episode with your entrepreneurial story. Because success should feel like freedom—and if it doesn't, it's time to burn the lie and build again. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Purpose-Driven Profits: Why Knowing Your "Why" Changes Everything in Entrepreneurship 10:14

6 weeks ago10:14

10:14

Ever found yourself asking, "Why am I even doing this?" in your business? You're experiencing what I call a purpose crisis – a critical turning point where the passion that once fueled your entrepreneurial journey seems to have disappeared. Purpose isn't just some fluffy concept for vision boards. It's the backbone of sustainable business success and the antidote to entrepreneurial burnout. Throughout this episode, I break down how purpose transforms from an abstract concept into a tangible business asset that drives revenue, clarifies messaging, and attracts your ideal audience. When you understand your why, your content resonates more deeply, your community grows more loyal, and you develop the resilience to navigate market shifts without losing your foundation. I share the powerful example of a candle maker who transformed her grief into a purpose-driven brand, creating workshops and affirmation-infused products that elevated her business from commodity to movement. This isn't just about feeling good—it's about building something that lasts. I provide three essential questions to help you uncover or refine your purpose, while acknowledging that purpose naturally evolves as you grow. The key difference between entrepreneurs who build lasting legacies and those who create glorified jobs for themselves lies in this purpose-strategy alignment. Ready to realign your business with what truly matters? Take this week's challenge: write your why statement and check if your digital presence genuinely reflects it. Remember, when purpose meets strategy, profit naturally follows. Share this episode with a fellow entrepreneur who needs this message, and tag us on Instagram @notjustcandletalk to let us know you're building something bigger than just a business. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Wealth by Design: The Unfiltered Blueprint to Financial Freedom 18:35

7 weeks ago18:35

18:35

Ready to break free from financial mediocrity? The wealth landscape has transformed dramatically, and what worked for previous generations won't cut it anymore. In this revealing episode, we pull back the curtain on the unfiltered blueprint to wealth that the 1% leverages but rarely discusses publicly. The harsh reality we're facing in 2025 demands bold new approaches. AI is replacing jobs at an accelerating pace, inflation continues to devour savings, and the once-reliable 9-to-5 has become nothing more than a "delay button" on your financial freedom. Building real wealth today requires thinking like the truly prosperous – focusing on assets, not just careers. We dismantle toxic money myths that keep most people financially stagnant: the idea that saving alone creates wealth, that degrees automatically translate to dollars, and that you have the luxury of figuring things out "someday." Instead, we offer a practical blueprint for building wealth through side hustles enhanced by AI tools, digital assets, passive income streams, and strategic networking. The path requires sacrifices – comfort, toxic support systems, and confronting your deepest fears – but the payoff is the financial freedom most only dream about. This episode isn't just theory – it's part of a movement to empower you with actionable strategies for building sustainable wealth in today's economy. Download our free Blueprint Checklist and join the Rich in 2025 Challenge. Remember, wealth isn't just a distant dream; it's a decision you make every single day through your actions and choices. Are you ready to choose freedom over fear? Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
From $2K to $20K: How AI Is Revolutionizing Small Business 17:30

7 weeks ago17:30

17:30

The business landscape has shifted dramatically, and the message is clear: those not leveraging AI aren't just falling behind—they're already behind. This candid, eye-opening discussion strips away the hype surrounding artificial intelligence to reveal the stark reality entrepreneurs face in 2025. From small candle businesses to creative agencies, the divide between those embracing AI and those resisting it grows wider daily. Discover how ordinary entrepreneurs have transformed their operations—like Marcus, who tripled his t-shirt brand's conversion rates in a single weekend using AI ad generators, now running a five-figure monthly business with no team. Or Janelle, an Atlanta candle maker who implemented AI chatbots and now makes sales while sleeping. Meanwhile, others like Derek, who dismissed AI as a passing trend, watch helplessly as clients migrate to competitors delivering faster, better results at lower costs. The practical power trio of ChatGPT, Canva AI, and Notion AI forms the foundation of an AI-enhanced business, potentially cutting your workload in half while doubling output in just 30 days. But beyond current tools lies a future of AI agents that manage entire operations, voice-driven brands that scale without cameras or studios, and wearable AI providing real-time business insights. The gap isn't between you and wealthy entrepreneurs—it's between those adapting and those resisting. The future won't wait for your comfort zone, but it will reward your evolution. Ready to transform your hustle? Download the free checklist of 10 AI tools that will run your business while you sleep and join the revolution of entrepreneurs doing 10 hours of work in just one. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Metaverse Money: Your Gateway to Digital Profit 9:31

8 weeks ago9:31

9:31

Ready to break through the boundaries of physical business and explore the new digital frontier? The metaverse isn't just buzzword territory for tech giants—it's rapidly becoming the next essential marketplace for entrepreneurs of all sizes. Diving deep into this digital evolution, we unpack what the metaverse actually is: a collective virtual space where entrepreneurial opportunity abounds. Think of it as a 3D version of the internet you can walk through, build in, and most importantly, monetize. From virtual pop-up shops that reach global customers without shipping costs to digital real estate investments already yielding returns for early adopters, the possibilities extend far beyond what traditional business models allow. Major brands are already staking their claims—Meta has invested billions, Nike sells virtual sneakers that never wear out, and even Snoop Dogg has fans paying thousands to be his virtual neighbors. But you don't need corporate resources to participate. Small business owners are hosting digital networking events, launching virtual products, and creating NFTs as loyalty rewards. The key advantage? Early adapters always win big in technological shifts. For those ready to explore this new territory, we've laid out a practical quick-start guide: choose your platform (Decentraland, Roblox, or Meta's Horizon Worlds), secure your brand name early, experiment with digital products, collaborate with established creators, and stay educated through Web3 resources. You don't need to dive in all at once—start small, but start now. The metaverse represents more than just a technological trend; it's a fundamental shift in how entrepreneurs can build global, boundary-breaking businesses. Will you watch it happen from the sidelines, or will you be part of building this new digital economy? Subscribe for future episodes where we'll dive even deeper with tools, guides, and exclusive resources to help turn your entrepreneurial vision into virtual reality. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
You're Not Broken, You're Burnt Out: Finding Peace in the Entrepreneurial Middle Ground 11:35

9 weeks ago11:35

11:35

What happens when the business you started with passion becomes the very thing draining your energy and bank account? Beyond the glossy Instagram posts and six-figure launch screenshots lies a reality most entrepreneurs face but few discuss openly: the burnout, the financial strain, and the overwhelming pressure to maintain an appearance of constant success. This raw, emotional episode cuts through the toxic hustle culture to address the unspoken middle phase of entrepreneurship—where you're no longer a beginner but nowhere near where you want to be. It's a lonely, quiet place where many business owners silently struggle, checking bank accounts with dread before business expenses and wondering if their dream is still worth pursuing. The truth? You're not broken—you're burnt out. You've been carrying too much for too long, investing in tools, courses, and marketing because that's what you're told to do. But what happens when you spend all your money and there's still no return? Burnout isn't a badge of honor, and being broke isn't a business strategy. There must be a better way, and it starts with giving yourself permission to pause, not quit. Scaling back doesn't mean giving up; raising your prices isn't greedy—it's survival. If you're feeling stretched thin but still holding onto your dreams, know that this difficult chapter is simply part of your journey toward greatness. I share my own experience taking 20 hours off my busy week to combat burnout, showing how sometimes stepping back is exactly what moves us forward. Download my "10 Signs You're Burnt Out" checklist to help navigate this challenging phase. Subscribe and share this episode with someone who needs to hear they're not alone in their entrepreneurial struggle. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Breaking Free From Your 9-5: The Uncomfortable Truth About Entrepreneurship in 2025 10:34

9 weeks ago10:34

10:34

Ever scrolled through those "quit your job and make six figures from your laptop" posts and wondered if they're selling a dream or reality? This raw, unfiltered discussion tears down the glamorous façade of entrepreneurship to reveal what's really waiting on the other side of your resignation letter in 2025. Behind every entrepreneur flaunting success on social media, a hundred others are silently drowning in credit card debt, struggling to sell their online courses, or working around the clock with minimal income to show for it. The hard truth? Quitting your job isn't the beginning of freedom—it's the moment you take on more responsibility than you've likely ever had before. We dive deep into the red flags that signal you should keep your day job (like having less than six months of living expenses saved or no validated business model), and the green lights that suggest you might be ready to bet on yourself (consistent side income, emotional preparedness for slow seasons). Beyond the basics, we explore what the successful 2025 entrepreneur's toolkit must include: AI tools that enhance rather than replace your voice, content that both educates and sells, and the resilience to weather inevitable storms. The myth of passive income has fooled too many—what you really want is leveraged income, where strategic effort pays dividends over time. Leave with practical wisdom, a free downloadable checklist, and the clarity to make your next career move with confidence rather than wishful thinking. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Profit Killers: 10 Entrepreneurial Mistakes to Avoid in 2025 14:36

10 weeks ago14:36

14:36

Every entrepreneur dreams of building a profitable business, but many find themselves stuck in a cycle of zero returns despite their best efforts. What separates successful business owners from those who struggle isn't just hard work—it's avoiding the critical mistakes that silently sabotage your progress. Throughout this eye-opening episode, we unpack ten entrepreneurial pitfalls that consistently derail business growth and profitability. The journey begins with the perfectionism trap that prevents many from even launching, as we emphasize that "perfection is the enemy of progress." From there, we explore how inadequate self-investment, neglected branding, and poor pricing strategies create invisible barriers to success. Drawing from personal experiences in the candle business, we share candid stories about underpricing products at pop-up shops and the importance of adapting to changing customer preferences. The conversation digs into why trying to do everything yourself leads to inevitable burnout, and why understanding your financial numbers isn't just bookkeeping—it's the lifeblood of business sustainability. Perhaps most valuable is our examination of time management, which many entrepreneurs identify as their greatest challenge. The episode concludes with a bonus strategy on building multiple income streams for greater stability and a special gift for listeners—a free downloadable checklist to serve as your reference guide whenever your entrepreneurial journey feels overwhelming. Whether you're just starting out or looking to break through a growth plateau, these insights provide the clarity needed to stop the profit-killing mistakes holding you back. What business blindspot might be costing you everything? Listen now to find out. Subscribe to the podcast, leave a review, and share with fellow entrepreneurs who might benefit from these hard-earned lessons. Your business success story starts with avoiding these common mistakes! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
The Rise of One-Person Empires: Navigating the Solopreneurship Revolution 16:35

12 weeks ago16:35

16:35

The workplace revolution is here, and solopreneurship stands at its center. Forty percent of workers now choose flexibility over traditional employment, representing a shift I've seen building for years—even as corporations began paying lip service to "work-life balance" a decade ago. Solopreneurship isn't just about working alone; it's about mastering the art of running an entire business through systems, automation, and technology. Unlike traditional entrepreneurs who build teams, solopreneurs create lean, self-sustaining operations where they maintain complete control. From freelancers and consultants to content creators and e-commerce store owners, these independent business operators are redefining success on their own terms. The advantages are compelling: lower costs, higher profit margins, total decision-making authority, and the freedom to work from anywhere on your own schedule. Yet the challenges are equally real—potential burnout from handling every aspect of your business, slower growth without a team, and the stark reality that when you don't work, you don't earn. Success in this realm demands strategic use of artificial intelligence, automation tools, e-commerce platforms, and careful boundary-setting to prevent exhaustion. Before diving into solopreneurship, honest self-assessment is crucial. Are you self-motivated and disciplined? Do you prefer independence over collaboration? Can you handle multiple business functions? Are you patient enough for gradual growth? Even committed solopreneurs can eventually incorporate contract workers to maintain freedom while expanding capacity. The path begins with identifying your natural strengths, focusing on solving specific problems, and sharing your journey to connect with like-minded individuals. This isn't about becoming a multi-millionaire mogul—it's about providing value, generating sustainable income, and building a life that works for you. As we move through 2025 and beyond, solopreneurship won't just be an alternative path—it may become the primary way people create livelihoods and meaning in their work. What could you build on your own? Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Digital Currency Revolution: The Entrepreneur's Guide to Cryptocurrency Payments 10:28

12 weeks ago10:28

10:28

Cryptocurrency is transforming how entrepreneurs conduct business, offering advantages that traditional payment systems simply can't match. For small business owners feeling the squeeze of 2-4% credit card processing fees, crypto presents a compelling alternative with significantly lower transaction costs—especially valuable for those handling high sales volumes. The digital currency revolution extends far beyond just cost savings. While traditional banks and payment processors might keep your funds tied up for days, cryptocurrency transactions settle within minutes or seconds. This immediate access to capital provides crucial flexibility for business operations, particularly when working across international borders. The irreversible nature of crypto transactions also eliminates the persistent threat of chargeback fraud that plagues online retailers and service providers. Forward-thinking entrepreneurs are discovering how cryptocurrency opens doors to global markets without currency exchange complications. For businesses in high-risk industries facing banking restrictions, crypto offers a path to financial independence and operational stability. Even major corporations recognize these advantages—Microsoft, AT&T, Shopify, Gucci, and AMC Theaters have all embraced cryptocurrency payments. Whether you're looking to reduce costs, reach new customers, or simply differentiate your business in a competitive landscape, cryptocurrency deserves serious consideration as part of your payment strategy. Subscribe to hear our upcoming deep dive into more businesses adopting crypto and how regulatory developments are shaping this financial frontier. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Friends, Family, Business: A Delicate Balance 11:42

13 weeks ago11:42

11:42

Every entrepreneur faces the tempting prospect of going into business with those closest to them—but should they? We tackle this challenging question by examining the double-edged sword of family and friendship business partnerships. The allure is undeniable: working with people who already understand your character, share your values, and genuinely support your vision. These built-in advantages create a foundation that many successful family businesses have leveraged for generations. As we share the story of a thriving family bakery where clear roles led to long-term success, it's easy to see why the prospect remains so appealing. Yet beneath this rosy surface lurk serious pitfalls. Work disagreements that spill into Thanksgiving dinner. Difficult conversations about underperformance that never happen because you don't want to hurt feelings. Entitlement issues that create workplace imbalance. Through the cautionary tale of Mike and John's clothing boutique partnership gone wrong, we explore how even longstanding friendships can fracture under business pressure. The solution isn't necessarily avoiding these partnerships altogether, but approaching them with clear-eyed preparation. Detailed contracts that outline roles, responsibilities, and exit strategies. Regular communication that separates business discussions from personal relationships. Boundaries that allow you to be both family and colleagues without either role undermining the other. Whether you're contemplating bringing your sibling into your startup or launching a new venture with your best friend, this episode provides the framework to make that decision wisely. Have you experienced the highs and lows of mixing business with personal relationships? Would you like to hear more stories and strategies in a follow-up episode? Share your experiences—the good, the bad, and the complicated—of turning your personal connections into professional partnerships. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

1
Hustle Hard or Hardly Hustling? The Path to Extra Cash 8:42

13 weeks ago8:42

8:42

The modern financial landscape demands creative thinking beyond the traditional paycheck. As we explore the nuanced differences between side hustles and passive income, we uncover that while many use these terms interchangeably, they represent fundamentally different approaches to building wealth. Side hustles demand your ongoing time and active participation—freelance writing, graphic design, rideshare driving, or selling handcrafted products. They generate immediate income but require continuous work. Contrast this with passive income streams that function with minimal intervention after initial setup—rental properties, digital products, investments, or dropshipping businesses. The magic of passive income lies in its ability to generate revenue while you sleep, creating financial freedom with less day-to-day involvement. What's fascinating is how both paths can transform your financial reality, and how often they begin as simple hobbies that unexpectedly evolve into income streams. Whether you're actively trading time for money or building systems that work for you, both approaches have merit depending on your resources, lifestyle, and goals. The accessibility of information and resources today makes these financial strategies more attainable than ever before. What hobby might become your next income stream? Share your experiences with side hustles or passive income, and join us for a potential follow-up episode where we dive deeper into these wealth-building strategies. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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When to Invest, When to Scale Back: The Entrepreneur's Eternal Question 11:48

13 weeks ago11:48

11:48

What does the centuries-old wisdom "it takes money to make money" really mean for today's entrepreneurs? I'm challenging conventional thinking by breaking down when and how this principle applies in the modern business landscape. Through a personal story of using this phrase as a career compass during a job interview, I reveal how this principle became a powerful goal-setting tool in my own entrepreneurial journey. The traditional understanding suggests substantial capital is necessary to launch successfully, but is that still true? I explore the fascinating alternatives now available - from no-cost collaborations to low-investment digital platforms that allow entrepreneurs to test concepts before significant financial commitment. The real power lies in strategic implementation. Whether you're just starting out or scaling an established venture, knowing exactly when to invest (and when to hold back) becomes the critical skill. Rather than seeing this principle as a barrier, I encourage treating it as a checkpoint for regular business assessment. Are you at a stage where expansion requires hiring? Do operations demand new equipment? Understanding precisely when capital investment becomes necessary distinguishes thriving businesses from struggling ones. Perhaps most valuable is the counterintuitive wisdom of knowing when to scale back. Sometimes the smartest financial move isn't expansion but strategic contraction - questioning if you truly need that additional staff member or expanded inventory. By approaching your business with this balanced perspective, you'll make smarter decisions about when money truly makes money. Join me for this exploration, and stay tuned for a deeper dive in part two! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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AI & Your Business Edge 18:23

13 weeks ago18:23

18:23

Smart entrepreneurs gearing up for 2025 need to embrace AI tools while developing multiple aligned income streams and prioritizing financial literacy for sustainable growth. We share actionable strategies that balance technological advancement with practical business fundamentals. • Implementing AI as a virtual assistant to automate customer service, analyze data, and enhance content creation • Building a strong online presence through personal websites and strategic social media content • Developing multiple revenue streams that stay closely aligned with your core business competencies • Balancing digital networking with meaningful in-person connections to build authentic community • Creating comprehensive financial plans using software tools or professional accountants • Focusing on financial literacy as the foundation for sustainable business growth • Maintaining realistic expectations about investment returns through proper planning Remember to pick up a book or watch videos about financial planning - it's something that's not taught automatically when starting a business but is crucial for your success! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Your Guide to an Enchanting and Cozy Fall Experience 30:24

42 weeks ago30:24

30:24

Can the simple act of lighting a candle truly transform your home into a cozy autumn haven? Absolutely. In our latest episode of Not Just Candle Talk, we explore the magic of fall scents and how they can create a warm, inviting atmosphere. From the spicy sweetness of pumpkin spice to the earthy undertones of woodland escape, we break down how different scents from wwwgalorecandlescom can make each room in your home feel like a seasonal sanctuary. Our guide covers jar, pillar, tea light, and votive candles, including tips on how to place them for maximum visual impact and cozy vibes. Plus, we dive deep into why choosing natural ingredients like 100% soy wax is better for you and the environment. But we don’t stop at just candles. We delve into creating a full sensory experience by pairing those enchanting aromas with seasonal flavors and beverages. Picture yourself enjoying a slice of pumpkin bread or a warm mug of mulled wine, surrounded by the glow of candlelight and the comfort of plush blankets. We offer ideas for hosting the ultimate cozy game night, complete with candles and comfortable seating, and even suggest ways to extend that cozy ambiance to your outdoor spaces. Listen in for tips on refreshing your decor with richer, warmer scents and fabrics as fall progresses, and learn how to create a fall-themed playlist that perfectly complements your home’s new, inviting atmosphere. By the end of this episode, you'll have all the knowledge you need to make your home the epitome of fall comfort. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Transforming Challenges into Candle Business Triumphs 14:49

45 weeks ago14:49

14:49

Unlock the secrets to thriving in the candle business with our latest episode of Not Just Candle Talk! Curious about how you can transform setbacks into stepping stones for growth? You're in the right place. This week, we're equipping you with actionable strategies to boost your confidence as a small business owner in the ever-competitive candle market. From mastering quality control and effective production methods to honing your financial management and marketing research skills, we've got your back. And let's not forget about finding that unique niche and staying ahead of trends to ensure your brand remains relevant and competitive. As we gear up for the festive season, we're thrilled to share our insights on preparing for the holidays in 2024. Discover our personal tips and tricks to make this holiday season your most successful yet. Plus, we’re bringing you an exclusive guest who will share their invaluable holiday preparation stories and tips. Whether you're a seasoned pro or just starting out, this episode is packed with practical advice and inspiration to help you shine brighter in your candle business. Tune in and get ready to light up your holiday season with confidence and flair! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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The Future of Retail: Balancing Brick-and-Mortar with E-Commerce Innovation 10:37

46 weeks ago10:37

10:37

Can brick-and-mortar stores survive in the digital age, or will e-commerce dominate the future of retail? Join us on Not Just Candle Talk as we unravel the intricate dynamics between physical storefronts and online shopping. We explore the irreplaceable charm of tangible shopping experiences and community interactions that brick-and-mortar stores offer. At the same time, we delve into the unparalleled convenience and innovation of e-commerce, which has redefined how we shop. From high operational costs to cybersecurity issues, we examine the unique challenges each model faces. Discover how omnichannel strategies, augmented reality, and sustainability practices can bridge the gap and deliver a seamless shopping experience. In the latter part of this insightful episode, we open the floor to small business owners to share their real-world experiences, whether they thrive online or in physical locations. We delve into the exhilarating opportunities and daunting challenges they encounter in today's fast-changing market. Wrapping up with a motivational call to action, we encourage our listeners to keep pushing boundaries and innovating in their ventures. Plus, don’t miss our reflections on the resurgence of small, local shops and how our own e-commerce candle business fits into this dynamic landscape. Tune in for inspiration, practical insights, and a forward-looking perspective on the future of retail! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Modern Twists on an Ancient Craft: Candle-Making 3:45

52 weeks ago3:45

3:45

Ever wondered how an ancient tradition like candle-making can adapt to the modern world? On this episode of Not Just Candle Talk, we promise you'll gain fascinating insights into the evolving landscape of the candle industry. Our guest host takes us on a journey through the rich history of candles, from their origins in ancient civilizations to their contemporary role in creating ambiance and nostalgia. Discover how eco-conscious consumers are reshaping the market by demanding cleaner alternatives like soy wax and beeswax, and how the industry is innovating with new scents, designs, and packaging to stay relevant in a competitive fragrance market. Navigate with us through the complexities of global supply chain disruptions and fluctuating raw material costs that challenge candle manufacturers today. We'll tackle critical safety concerns, including fire hazards and indoor air quality, and explore the industry's efforts to educate consumers on safe candle usage. Despite these hurdles, the future is bright with sustainability initiatives and technological advancements in fragrance delivery systems. This episode is a must-listen for anyone curious about the candle industry's resilience and innovation, and how it's lighting the way towards a more sustainable and sensory-rich future. Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Unveiling the Secrets of Target Audience with a Local Bakery’s Success Story 5:21

52 weeks ago5:21

5:21

Have you ever wondered why your marketing efforts aren't hitting the mark? In today's saturated market, trying to appeal to everyone often means you end up appealing to no one. Join us on Not Just Candle Talk as we uncover the secrets to narrowing down your target audience, a crucial strategy for any small business looking to thrive in 2024. You'll gain insights into practical steps such as analyzing your current customer base, studying your competition, defining demographics and psychographics, and creating detailed buyer personas. Our episode is packed with actionable advice to help you refine your marketing strategies and connect more deeply with your ideal customers. We also share a compelling success story of a local bakery that turned its fortunes around by honing in on a specific target audience. Discover how they increased sales by 40% and boosted customer loyalty by focusing on young professionals and parents of young children. We'll highlight common pitfalls to avoid, such as relying on assumptions or being too broad, and emphasize the importance of regularly reassessing your target market. Don't miss out on these valuable strategies that can transform your marketing approach and propel your small business to new heights in 2024. If you find our tips helpful, please subscribe and leave a review! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Networking: The Key to Career and Personal Growth 10:38

52 weeks ago10:38

10:38

Can networking truly change the trajectory of your career and personal life? Discover the transformative power of building genuine connections in our latest episode of Not Just Candle Talk. We promise you'll gain actionable insights on how to leverage networking not just for job opportunities and mentorship but for personal growth and enhancing communication skills. Whether you're climbing the corporate ladder or nurturing entrepreneurial ambitions, these strategies can open doors to partnerships, collaborations, and critical industry insights. In this episode, we dive into the essence of networking, not just as a tool for making contacts but for forming meaningful relationships that can evolve into lasting friendships and supportive networks. We offer tips specifically for beginners and introverts, making it clear that networking is a skill everyone can master with practice. We also discuss the value of community engagement for small businesses, urging them to look beyond social media. Tune in for an enriching conversation filled with practical advice, inspirational stories, and expert guidance on making networking a cornerstone of your success journey. Thank you for tuning in, and don't forget to leave a review! Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Your Collection should have meaning right? Check out GaloreCandles meaning. 12:33

1 year ago12:33

12:33

In this episode, we give a little insight on some of the other items in the Galorecandles brand. We believe your collection should have meaning , something that adds definition to each item, like pieces to a puzzle. What makes Galorecandles unique is how we will continue to add items that gives meaning to the brand, and how we will only choose things that will bring peace , love, and good energy to our family and friends. To place a order from our collection or sign up to be a special guest on the podcast visit. http://galorecandles.com Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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You don't want to miss this one , the motivational speaker "Chef" joined us today 31:31

1 year ago31:31

31:31

Come join us today, we all can us a little inspiration and self discovery. Chef is on a mission to help with that. This one is personal and raw as we discuss the turning point when the Chef, knew the world could us another helping hand, on the journey of life . check out http://www.istagram.com/chef_inspirational78 Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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The founder of "Body Honor Skin Care" Cammay stopped by today! 30:13

1 year ago30:13

30:13

We welcomed another small business owner to the podcast today, and what a treat! Join us as we discuss how Body Honor came to life, get to know the owner. Key points to remember, whatever you do do with passion, honor thy self, and never give up no matter how long it takes. If you want to learn more about Body Honor, here is the link http://bodyhonorskincare.com Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Whose going to be next? (Be someones inspiration) 9:30

2 years ago9:30

9:30

This episode is just what the title says 'who is going to be the next guest on the podcast" We have no ideal just yet , it will depend on who signs up . but in the mean time we would like to give a huge thank you to everyone that has stop by so far. to sign up to be our next guest visit the link right here. http://galorecandles.com Send us a text Support the show Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk…

Not Just Candle Talk: Burn the Rules. Build Your Legacy

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Entrepreneurship vs 9 to 5 Job: Making the right choice for you 35:42

2 years ago35:42