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Document, Don’t Create: How Sharing Your Process Strengthens Your Brand
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Everyone loves a good success story, but what really builds trust and connection is sharing the process. In this episode of Not Nice, Clever, we’re diving into why taking your audience behind the scenes—the struggles, the breakthroughs, and the little wins—creates deeper engagement and loyalty.
We’ll share our own experiences, like Kat’s venture into vlogging and Candice asking for new mom tips, to show how documenting instead of creating can make your content more relatable. We’ll also cover how to celebrate small wins, be real about challenges, and even involve your audience in the journey to build anticipation for your big reveal.
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Chapters
1. Sharing the Journey: Building Community Through Process (00:00:00)
2. Honesty in Struggles: Sharing Scars, Not Wounds (00:03:38)
3. Celebrating Small Wins: Engaging Your Audience (00:06:05)
4. Building Anticipation: The Bigger Picture (00:08:30)
256 episodes
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