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445 | Leasing In A Soft Rental Market - JWB's Approach To Outperform Market Conditions
Manage episode 479576353 series 2985794
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The rental market is heating up in 2025, evidenced by JWB setting new leasing records.
But this isn’t just about better market conditions—it’s about better execution.
On this episode of the Not Your Average Investor Show, host Pablo Gonzalez is joined by AJ Fuller from the JWB Leasing Team to break down exactly how JWB is outperforming the industry (again) by combining smart market positioning with behind-the-scenes improvements that are driving big results.
You’ll hear:
- What market numbers are changing (increasing higher rental demand)
- Why JWB outperformed the rental market when demand was soft
- How operational tweaks and process upgrades in leasing are making a big difference for investors
- and more!
If you want to understand the current dynamics of rental demand—and what separates average operators from the best in the business—this is your chance to hear it straight from the team setting the standard.
Listen NOW!
Chapters:
00:00 Introduction to the Rebound in the Rental Market
01:19 Meet the Hosts and Guest
01:59 JWB's Record-Breaking Leasing Numbers
03:54 Understanding the Leasing Process
06:04 Market Trends and Projections
08:35 Key Performance Indicators (KPIs)
18:04 Team Structure and Operations
19:46 Challenges and Continuous Improvement
22:13 Reactivating Dead Leads
22:59 Increasing Show-Up Rates
24:53 Streamlining Employment Verification
26:43 Educating Agents on Floor Plans
27:21 Assigning Properties to Agents
29:02 Using Predictive Analytics and AI
29:42 Staying Nimble as a Large Company
33:17 The Importance of Team and Leadership
34:22 Personal Reflections and Career Journey
44:59 Final Thoughts and Community Engagement
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https://jwbrealestatecapital.com/turnkey/
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