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36 - Building Trust and Community Through Podcasting with Caitlin Durning owner of Meraki Media Management
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Julie Deem interv.iews Caitlin Durning, owner of Meraki Media Management, a full-service marketing agency. Caitlin shares her journey into marketing, starting with a successful social media campaign for a non-profit that grew their followers from 18,000 to half a million in 30 days. She discusses the importance of authenticity and trust in online marketing and sales. Caitlin also shares her experience with podcasting, how it has helped her business, and why she believes it is a valuable tool for entrepreneurs.
Episode Highlights:
- Building trust and being authentic are essential for successful online sales.
- Social media can be a powerful tool for growth, but many businesses struggle to convert followers into customers.
- While being a guest on other podcasts can increase awareness, it doesn't build the same long-term community as hosting your own show.
Instagram: @Meraki_media_management
Website: https://www.merakimediamanagement.com/
Podcast: The End in Mind: Personal Development For Entrepreneurs
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