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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Guitar tunings, magsafe, and API constraints
Manage episode 486407070 series 2623715
Content provided by Caleb Porzio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caleb Porzio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Manage episode 486407070 series 2623715
Content provided by Caleb Porzio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caleb Porzio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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1 Guitar tunings, magsafe, and API constraints 29:04
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1 Ian Landsman & Caleb: BIG Flux Everything Session 2:39:43
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1 Things I like and dislike about being a dad 20:41
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1 Doing work that's essential but not important 13:50
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1 Your judgement of others is a prison of your own making 15:10
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1 Frameworks are the wrong level of abstraction for UI widgetry 21:57
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1 Ian warns Caleb about making that micro charting library 56:19
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1 Let's define scope for this micro charting library 14:08
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1 Which month should a date range picker open on? 21:13
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1 Not using Laravel literally breaks my heart 10:21
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https://www.youtube.com/watch?v=5m2H1xKoRus&t=2280s
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1 Help me think through this date range picker problem 21:40
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1 Programming is such an incredible experience 14:52
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1 Date formats are super easy, until they're impossible 9:24
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1 Charging money for software solves a lot of problems 16:36
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1 People just want to change the damn color of a button 16:25
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1 I just learned new CSS color stuff and want to teach it to you 13:27
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1 Explore -> Execute (my new framework for doing) 22:33
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1 Make screens not the most fun thing in your house 16:18
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1 Just when I thought I knew everything about mutation observers 13:46
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1 How to not feel scummy about sending emails 21:22
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1 Find out what people are saying behind your back 19:43
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