How to Build a Rejection Proof Platform in 2025

Novel Marketing

Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform.
So, how do you grow your author platform?
This week’s episode is a webinar I recently presented.
You’ll learn
· Two myths about author platform
· What you’ll need to build an enduring platform
· Answers to three common questions from authors about email, social media, and money.
Listen in or read the blog post to learn why having a solid author platform is crucial for indie and traditional authors. Find out how to build a platform that will give your book the best chance for success.

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Chapters

1. How to Build a Rejection Proof Platform in 2025 (00:00:00)

2. Platform Benefits (00:00:54)

3. Social Media Trap (00:03:00)

4. Reader-Focused Approach (00:05:25)

5. Platform Building Steps (00:09:48)

6. Platform Building Process (00:29:13)

7. Expertise Matters (00:36:02)

8. Obscure No More (00:39:48)

9. Investing in Platform (00:47:43)

10. Publishing Parable (00:49:57)