How to Sell Books From a Table

Novel Marketing

Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone.
But there is a better way to sell books from your book table at in-person events.
In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover:

• Common mistakes authors make at book tables (and how to avoid them)
• Simple tricks to draw readers in without feeling pushy
• How to use giveaways, bundles, and book covers to boost sales
• Why in-person events aren't just about selling books

Whether you're an introvert or a seasoned seller, listen in or read the blog version to learn how to set up an eye-catching table, use giveaways effectively, craft the perfect pitch, and avoid common mistakes that cost authors sales.

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Chapters

1. Introduction (00:00:00)

2. How do you draw people to your table? (00:01:55)

3. Have you done a big-item giveaway? (00:02:59)

4. How do you start a conversation about your book? (00:05:15)

5. How does visual appeal affect book sales? (00:11:52)

6. What are some mistakes authors make at these events? (00:21:23)

7. How do you receive money from people who come to your table? (00:32:07)

8. Encouragement for in-person sales. (00:42:06)

9. Bonus Tools! (00:43:39)