This single text made girls 45% more likely to get vaccinated

Nudge

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to see if I could increase my sales. Did it work? Listen to find out.

My study emails: https://ibb.co/HTdMDHxT

My study results: https://ibb.co/PGRp2d1y

Niall and Guilia’s paper: https://shorturl.at/3nlyH

Behavioural Insights Team: https://www.bi.team/

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Sources:

Daly, N., Merriam, S., & Tagliaferri, G. (2023). Effectiveness of SMS reminders to increase demand for HPV immunisation: A randomised controlled trial in Georgia (Working Paper No. 004). Insights Publico.

Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118.

Patall, E. A., Cooper, H., & Wynn, S. R. (2010). The effectiveness and relative importance of choice in the classroom. Journal of Educational Psychology, 102(4), 896–915.

Streicher, M. C., & Estes, Z. (2016). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology. Advance online publication.