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Episode 57: The Power Of Brevity

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Manage episode 154871480 series 1137745
Content provided by Nasser Sahlool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nasser Sahlool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

'I didn't have time to write a short letter, so I wrote a long one instead'. Mark Twain would have been writing about digital practitioners had he written that today. How many times have we sat through interminable presentations with 140 slides of data, minutely dissecting every point, speculating endlessly on the causes of fluctuations in performance? For people who work in communications, we sometimes find it hard to communicate. Why is that? Why can't we be direct? Why can't we get to the point? And what do we lose by not doing so?

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 154871480 series 1137745
Content provided by Nasser Sahlool. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nasser Sahlool or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

'I didn't have time to write a short letter, so I wrote a long one instead'. Mark Twain would have been writing about digital practitioners had he written that today. How many times have we sat through interminable presentations with 140 slides of data, minutely dissecting every point, speculating endlessly on the causes of fluctuations in performance? For people who work in communications, we sometimes find it hard to communicate. Why is that? Why can't we be direct? Why can't we get to the point? And what do we lose by not doing so?

  continue reading

100 episodes

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