Episode 59: The Fallacy Of The Lone Wolf

Octopus Digital Strategy

The idea of being the lone wolf is an attractive one for the strategist. As generalists whose skills are in high demand, it is easy to feel like a singular talent whose best path would be as a sole contributor. This idea is a mistake. We have actively explored the fact that the skill set we bring and cultivate as strategists is an unusual combination of digital expertise and business acumen. In an industry of specialists, we are the generalists that pull the various elements together. We combine media, creativity, design, content and data with an understanding of business requirements, human dynamics and client politics. This combination of skills means that we are highly sought after, and this often breeds arrogance. The arrogance that you are better than your peers. The arrogance that you don't need your colleagues. And the arrogance that you can do it all alone.