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🖌️ Copywriting, Pain Point Marketing & 3 Easy Ways to Improve Your Sales Pages — with Nicole Cloutier

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Manage episode 472221012 series 3317260
Content provided by Amelia Hruby and Softer Sounds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amelia Hruby and Softer Sounds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

  • Nicole's journey from poetry MFA to copywriter
  • Pain point marketing + if it's (un)ethical?
  • How asking "so what?" can turn boring writing into compelling copy
  • Ways that better messaging can improve your product sales (not just services!)
  • The value of embracing "pleasure point marketing"
  • How to write your first sales page (ever!)
  • 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Learn more about purchasing ad space + sponsoring the show


❣️ Having a solid strategy is the key to ensuring your marketing is effective - especially in these uncertain times. Get Slow and Steady Studio's FREE mini training for creating a one-line strategy statement at slowandsteady.studio/strategy.

  continue reading

123 episodes

Artwork
iconShare
 
Manage episode 472221012 series 3317260
Content provided by Amelia Hruby and Softer Sounds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amelia Hruby and Softer Sounds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

  • Nicole's journey from poetry MFA to copywriter
  • Pain point marketing + if it's (un)ethical?
  • How asking "so what?" can turn boring writing into compelling copy
  • Ways that better messaging can improve your product sales (not just services!)
  • The value of embracing "pleasure point marketing"
  • How to write your first sales page (ever!)
  • 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Learn more about purchasing ad space + sponsoring the show


❣️ Having a solid strategy is the key to ensuring your marketing is effective - especially in these uncertain times. Get Slow and Steady Studio's FREE mini training for creating a one-line strategy statement at slowandsteady.studio/strategy.

  continue reading

123 episodes

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