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Bonus: Who Pays for the News? Funding the Fourth Estate
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In this special bonus episode of On Assignment, Malcolm Redd steps into the host chair to explore the financial future of local journalism. As advertising dollars vanish into the coffers of Big Tech, newsrooms are scrambling to find sustainable models—from reader-funded startups and journalist-owned cooperatives to nonprofit newsrooms and public benefit corporations.
Drawing on examples from Defector to Lookout Santa Cruz, and from Canadian policy to U.S. tax credits, Malcolm breaks down the innovative ownership structures and funding strategies reshaping the local news landscape. It’s a wide-ranging look at who pays for the news now—and what it might take to keep journalism alive where it’s needed most.
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