On Brand With Nick Westergaard podcast

33:51

Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week on the On Brand podcast. About Chris Cardetti Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade building the strategy, intelligence, and communications planning disciplines to be the art and science behind the agency’s model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America. Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty’s, and Clio’s awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice, designed to understand the modern consumer deeper than anyone else. What brand has made Chris smile recently? He gave us two! The first came from Phillips' great customer service after he dropped his Sonicare toothbrush! The second came from BarkleyOKRP’s client — the Kansas City Chiefs. Connect with Chris on LinkedIn and learn more on the Barkley website. Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
“Yes And” Thinking for Bold Brands 35:05

13 days ago35:05

35:05

Kathy Klotz-Guest is Founder of Keeping It Human—a consultancy helping teams at Google, Amazon, and Wells Fargo ditch rigid thinking and spark bold breakthroughs with humor and improv. With 20 years in global tech and 25 years on comedy stages, Kathy brings laughs and innovation to business. We explored it all this week on the On Brand podcast. About Kathy Klotz-Guest Kathy Klotz-Guest, MA, MBA, is Founder of Keeping it Human ( keepingithuman.com ). She combines 20 years marketing and innovation leadership in Global Tech with 25 years of storytelling on improv and comedy stages. When companies and leaders at places including Google, Amazon, or Wells Fargo want to bust rigid thinking, fear, perceived limits and experience bold creative breakthroughs while laughing, they call Kathy. A top selling Amazon author ("Stop Boring Me") and comedian, Kathy is a professional speaker and expert in improv and humor in business and life. And you can still catch her on comedy stages. From the Show What brand has made Kathy smile recently? Kathy pointed us to the engaging and humorous social media accounts from Lake Michigan, Lake Superior, and the other Great Lakes. “They had these lake roast battles that were great!” She also shouted out Liquid Death's "Kegs for Pregs" ad, which reinforced the brand's “Hell yeah, this is who we are persona.” Connect with Kathy on LinkedIn and check out the Keeping it Human website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Why Brands Need to Be Entertaining (or Be Ignored) 35:51

20 days ago35:51

35:51

Dan Salkey is Founder & Strategy Partner at Small World—a creative consultancy redefining industry norms with entertainment-first marketing. By curating bespoke teams from 200+ top talents in entertainment, art, and tech, Small World delivers unforgettable brand experiences. We discussed all of this and more this week on the On Brand podcast. About Dan Salkey Dan Salkey, ex-Adidas, is the Founder and Strategy Partner of Small World, an innovative creative consultancy that’s redefining the industry standard. Dan specializes in entertainment-first marketing and the creative tactics necessary to build an entertainment-first brand. At its core, Small World is pioneering a new creative model. By assembling bespoke teams from a curated roster of 200+ top-tier unstandard talent across entertainment, art, and technology, the company creates marketing experiences that feel as intrinsic and memorable as the products themselves. From the Show What brand has made Dan smile recently? Dan tweaked my question by providing a household brand (Oatley “an enlightened zagger” and their new campaign), a startup brand (another oat-themed company, Oat Cult!), and a personal brand (the artist Jon Bellion) that have made him smile. Connect with Dan on LinkedIn and check out the Small World website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Where Beer Runs Meet Brand Strategy 27:45

27 days ago27:45

27:45

Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME , Forbes , and Ad Ag e. We discussed all of this and more this week on the show. About Dana Hork Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. A brand leader, entrepreneur, and storyteller, Dana partners with CMOs and marketing leaders to deliver impactful brand solutions quickly and without the bureaucracy of traditional agencies. She has held leadership roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan. Dana holds an MBA from Harvard, an MPA from Columbia, and a BA from the University of Pennsylvania. A frequent speaker and podcast guest, she has been featured in TIME, Forbes, and Ad Age. From the Show What brand has made Dana smile recently? Dana shared a recent brand collaboration that made her smile. Connect with Dana on LinkedIn and check out the Beers With Friends website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
H&R Block on Reinventing Relevance for Gen Z 31:57

5 weeks ago31:57

31:57

Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world’s top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
How to Connect with Red and Blue Customers 33:36

6 weeks ago33:36

33:36

Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers , Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand , we discuss his insights on the evolving digital landscape and how brands can better connect with customers in an increasingly divided world. About Chris Peterson Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers. With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with fast-growing startups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency. He's also the author of the book Red & Blue Customers. From the Show What brand has made Chris smile recently? Chris shared the smiles that he gets from his beloved New Balance sneakers, which he's delighted to see are back in style! Connect with Chris on LinkedIn and check out the Lifemind website, including the special offer for listeners at lifemind.ai/onbrand . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Growing Your Brand with Referrals & Relationships 30:03

7 weeks ago30:03

30:03

Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right . A podcast host and sought-after speaker, his upcoming TEDx talk, Silence That Voice , explores overcoming self-doubt for entrepreneurial success. About Scott Grates Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, having built multiple 7-figure businesses, including nationally recognized insurance agencies and a thriving real estate portfolio. A firm believer in the power of personal connections over digital noise, Scott helps entrepreneurs grow through his innovative Infinite Referral Advantage® system. He is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right , as well as a podcast host and sought-after speaker. His upcoming TEDx talk, Silence That Voice , will explore overcoming self-doubt to achieve entrepreneurial success. From the Show What brand has made Scott smile recently? Scott echoed the smile of another recent guest, Scott Monty, by sharing a handwritten smile he received from Delta Airlines. Connect with Scott on LinkedIn and his website ScottGrates.com . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Talk to Your Customers, Transform Your Brand 29:41

8 weeks ago29:41

29:41

Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach to marketing and leadership. Now based in St. Louis, Nicole helps brands stand out by merging data-driven strategy with human psychology. We discussed all of this and more this week on the On Brand podcast. About Nicole Powell Nicole Powell is the founder of HALCON Marketing Solutions and a certified brand strategist with 16 years of experience at Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, this St. Louis entrepreneur balances running her agency with raising two toddlers while empowering businesses to thrive through her unique blend of instinct and creative flair. Nicole Powell is a certified brand strategist and neuromarketer who brings a unique blend of science-backed insights and creative storytelling to the marketing industry. As the founder of HALCON Marketing Solutions, she leverages over 16 years of experience working with media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole's multicultural background has shaped her innovative approach to marketing and leadership. Now based in St. Louis, she successfully balances running her agency while raising two toddlers, embodying the modern entrepreneur who combines professional excellence with personal fulfillment. From the Show What brand has made Nicole smile recently? Nicole told a story of a recent trip to a Lego experience with her two sons in Washington D.C. She also reminded us that the brand's continued focus on play is a big part of why it's stood the test of time. Connect with Nicole on LinkedIn and Instagram and check out the HALCON Marketing Solutions website. As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
The Work Talk Show Returns (Kind of) 45:55

9 weeks ago45:55

45:55

This week on On Brand , we’re shaking things up with a very special guest—DJ Waldow! Longtime listeners may remember that DJ and I co-hosted The Work Talk Show , a podcast all about how work gets done today. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify , Apple Podcasts , YouTube , or wherever you like to listen. About DJ Waldow DJ Waldow is a freelance writer specializing in all things words. He's a father of 4 (including twins), husband to one, and an alum of the University of Michigan. DJ is a self-proclaimed giphy master and #HashtagAddict. For 100 (or so) episodes, he was my co-host on my very first podcast The Work Talk Show! From the Show What brand has made DJ smile recently? DJ pointed us to client experience platform Boulevard—a consistent and human source of smiles for DJ in the digitally disconnected world we find ourselves in. Connect with DJ on LinkedIn and, of course, find the Work Talk Show on Spotify , Apple Podcasts , YouTube , or wherever you like to listen. As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Audience Strategy Hacks from Amazon and MrBeast 30:00

10 weeks ago30:00

30:00

Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. With a decade of experience crafting digital content for top creators and brands—including MrBeast, Amazon, and Champion—Adam understands what makes social media truly engaging. A 3x Telly Award winner, he joins On Brand to share insights on digital storytelling, content strategy, and the ever-evolving social media landscape. About Adam Constantine Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency crafting digital content to maximize ROI and brand affinity. With a decade of experience, Adam has curated captivating content for creators, brands, and Fortune 500 companies, including MrBeast, Amazon, and Champion. Since founding ACE Creatives in 2017, Adam has created digital strategies, social media, and full-scale productions across the retail/e-commerce, hospitality, and automotive industries. A 3x Telly Awards recipient, with a 6’8″ frame and an ever-growing shoe collection, Adam is passionate about the art of digital storytelling and strategies for building a powerful social media presence that connects brands with audiences that matter the most. From the Show What brand has made Adam smile recently? Adam shared the consistent smile he receives from Duolingo’s various social accounts across the globe. Connect with Adam on LinkedIn and Instagram and check out the ACE Creatives website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Timeless Leadership and the Power of Clear Communication 30:40

11 weeks ago30:40

30:40

Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company’s global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today’s leaders. He’s also the host of the Timeless Leadership podcast and writes the Timeless & Timely newsletter. Tune in for insights on navigating leadership in a fast-changing world. About Scott Monty Scott Monty is an executive coach, advisor, and public speaker who helps companies and executive teams in flux, positioning leaders who are new or stuck to find a clear vision, collaborate, and communicate better to drive growth. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott focuses on timeless human nature that drives everyone. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.” Scott spent six years as an executive at Ford, where he helped turn the company around with the ability to merge technology with humanity. He served as a strategic adviser across a wide range of business functions, leading the company’s global social media strategy. He also has another two decades of experience in leadership and communications consulting. Scott’s clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, Google, and TD Bank. He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless & Timely newsletter, to help leaders make sense of today with lessons from the past, and hosts the Timeless Leadership podcast. From the Show Alan Mulally’s Twitter chat. As discussed during the show, here’s a link to the Twitter Q&A Scott facilitated with former Ford CEO Alan Mulally back in 2009. What brand has made Scott smile recently? Scott highlighted Delta, specifically Ed Bastian’s leadership throughout this past difficult week for the brand. The airline’s authentic, transparent leadership consistently makes him smile. Connect with Scott on LinkedIn and check out his website for his newsletter and more timeless content. As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
From Startup to Standout: Winning in CPG 30:27

12 weeks ago30:27

30:27

Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider , James brings his sharp perspective on brand growth and strategy. About James Richardson Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others. James also hosts his own business podcast—Startup Confidential —on YouTube, Apple, Spotify, and most major podcast platforms. And he writes a Substack publication on contemporary social issue— Homo Imaginari — every week. His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts. From the Show What brand has made James smile recently? James pointed us to the festive holiday smile he got from Dude Wipes for their Dingle Bells holiday balsam fur wipes. Connect with James on LinkedIn and check out the website for his book Ramping Your Brand . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Brand Storytelling Takes Flight at Southwest Air 36:03

13 weeks ago36:03

36:03

Derek K. Hubbard is Manager of Public Relations for Southwest Airlines. In his role, Derek shares the story of Southwest with audiences across a variety of channels. For more than 10 years, Derek has been a sought after expert on how to craft compelling stories and influence audiences. He believes stories can change the world and everyone has one waiting to be told. We discussed all of this and more this week on the On Brand podcast. About Derek K. Hubbard Derek K. Hubbard is the Manager of Public Relations for Southwest Airlines, where he helps share the airline’s story across a variety of channels. This year, he served as a jury member for Brandstorytelling 2025, a sanctioned event of the Sundance Film Festival, evaluating top films, podcasts, and episodes. With a background as a television producer in Dallas and experience in financial communications in London, Derek’s expertise spans media, storytelling, and brand strategy. He’s been recognized as a PR News 30 and Under Rising PR Star and has contributed to outlets like The New York Times , The Washington Post , and The Today Show . An avid communicator and entertainment enthusiast, he’s even made an appearance on Carpool Karaoke ! From the Show Want more on that Herb Kelleher Malice in Dallas arm-wrestling match? Check out the full story on the Southwest website! What brand has made Derek smile recently? “During my time at (Sundance's) Brand Storytelling (Festival), I had the pleasure of watching and and an episode of a series called Celebrity Substitute, which I believe is streaming on YouTube . What was really cool about about this series is that they went into classrooms and highlighted education, highlighted teachers and the incredible work that they are doing within our classrooms.” Connect with Derek on LinkedIn and check out Southwest’s social channels and their website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Context is King: Designing with Purpose and Impact 28:25

14 weeks ago28:25

28:25

Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast. About Todd Bracher Todd Bracher founded BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact. From the Show What brand has made Todd smile recently? Todd shared the smiles that came from both him and his sons as a result of his new Baggu laptop sleeve. Guess what the sleeve features? Smiley faces — more smiles! Connect with Todd on LinkedIn or his website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Revolutionizing Brand Storytelling with Superplastic 28:32

15 weeks ago28:32

28:32

On this episode of On Brand , Jennifer van Dijk, CEO of Superplastic, shares how the company is redefining entertainment by turning animated characters into cultural icons. With 23+ million social media followers, Superplastic blends storytelling, commerce, and AI to create innovative experiences. Jennifer also reflects on her career leading brands like Dapper Labs, Hoonigan, the NBA, and more. About Jennifer van Dijk Jennifer van Dijk is the CEO of Superplastic, a leading entertainment company renowned for transforming animated characters into engaging content, immersive experiences, and innovative products. With over 23 million social media followers and counting, Superplastic successfully monetizes across digital media, gaming, television, and experiential platforms. Jennifer excels in next-gen entertainment, seamlessly merging content and commerce through beloved intellectual properties, AI, and pioneering revenue streams. Before Superplastic, Jennifer was President of Dapper Labs North America, CEO of Hoonigan, and roles as EVP of Digital & Content Partnerships at Wasserman, Chief Strategy Officer for the LA Clippers, and VP of Team Marketing & Business Operations at the NBA. From the Show What brand has made Jennifer smile recently? Jennifer pointed to a recent Gap ad that represents a throwback to the brand's iconic OG ”dance ads.” Connect with Jennifer on LinkedIn and learn more about Superplastic on their website and YouTube . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
How Crayola Champions Creativity & Connection 37:51

16 weeks ago37:51

37:51

In this episode of On Brand , we’re celebrating creativity with Victoria Lozano, Executive Vice President at Crayola. As Crayola kicks off its annual Creativity Week, Victoria joins us to discuss the brand’s mission to inspire imagination and innovation in children and adults alike. From their iconic crayons to bold initiatives like the Campaign for Creativity, Crayola is more than a brand—it’s a champion for self-expression and connection through art. Tune in to hear how Crayola is fostering creativity across generations and empowering us all to think outside the lines. About Victoria Lozano Victoria Lozano is the Executive Vice President of Brand Marketing at Crayola LLC, where she oversees brand activation, digital strategy, consumer communications, partnerships, education marketing, and location-based entertainment (LBE), as well as leading Crayola Studios, which creates family-focused content to inspire creativity. Previously, she was Vice President of Marketing at Cadbury North America, managing the $1.2B Gum and Mints Portfolio, and held marketing roles at Miller Brewing Company, Warner-Lambert, and Pfizer. Victoria holds an MBA in Marketing and Finance and a BS in Marketing and Classical Studies (summa cum laude) from New York University. She also serves on the board of The Children’s Home of Easton in Pennsylvania. From the Show What brand has made Victoria smile recently? Victoria shared the recent holiday ad from Coca-Cola centered on the story of “The New Guy.” Connect with Victoria on LinkedIn and learn more about Crayola Creativity Week and their Campaign for Creativity . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
From President Clinton’s Office to Crisis Communication 29:55

17 weeks ago29:55

29:55

Elie Jacobs is a Founding Partner at Purposeful Advisors. With a career that began in President Clinton's post-presidential office, Elie has worked for some of the world's leading public affairs and strategic communications consultancies helping clients navigate the increasingly crisis-fraught media landscape. We discussed all of this and more this week on the On Brand podcast. About Elie Jacobs Elie Jacobs is a Founding Partner at Purposeful Advisors. Elie has more than two decades of experience as a public affairs and strategic communications professional. He began his communications career as a press aide in the post-presidential office of President Bill Clinton, handling Clinton’s briefing materials and working with the news media. He has worked for some of the world’s leading public affairs and strategic communications consultancies, including Brunswick Group, Public Strategies, Sloane & Company, Glover Park Group, and Kivvit. Elie has served as a Senior Advisor to a leading global strategic advisory firm and is a sought-after advisor for political candidates and elected officials. He’s a Political Partner with the Truman National Security Project, a member of Chatham House, and frequently provides expert media commentary on American and Israeli politics and national security. From the Show What brand has made Elie smile recently? Elie told the story of Gaggenau based on their curiosity-building ad “For Those Who Know” in the Harvard Business Review. Connect with Elie on LinkedIn and the Purposeful Advisors website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Pushing Creative Boundaries with Cannabis Advertising 29:56

18 weeks ago29:56

29:56

Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast. About Tommy Means Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze. From the Show What brand has made Tommy smile recently? Tommy shared a smile from AirBNB. Connect with Tommy on LinkedIn or the Mekanism website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Customer-Centric Brand Storytelling 31:36

19 weeks ago31:36

31:36

Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast. About Joe Wright Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe’s work brings the audience on a journey of striking imagery and authentic storytelling. He’s collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York. From the Show What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally. Connect with Joe on LinkedIn and the Sibling Rivalry website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
The Naughty and Nice Brands of 2024 38:27

20 weeks ago38:27

38:27

This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation , a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing. As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Planning Your Media Strategy for the Year Ahead 25:55

21 weeks ago25:55

25:55

Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast. About Justin Goldstein Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey and personal story testify to the power of resilience and resourcefulness. Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients. From the Show What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT. Connect with Justin on LinkedIn and the PR73 website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
How to Build a Brand with Soul 28:42

23 weeks ago28:42

28:42

Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast. About Siew Ting Foo Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks. Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul. She was named consecutively 6 times as Asia’s most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders. From the Show What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar! Connect with Siew Ting Foo on LinkedIn and her website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Why Authentic Brands Question Assumptions 28:33

24 weeks ago28:33

28:33

Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast. About Katie Cabanas Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management. Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results. From the Show What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix. Connect with Katie on LinkedIn and the Cabanas Consulting website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
AI Supported Collaboration & Creativity 31:21

26 weeks ago31:21

31:21

Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast. About Cliff Ettridge Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life. From the Show What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes! Connect with Cliff on LinkedIn and team.co.uk . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Finding Your Brand Archetype 29:37

27 weeks ago29:37

29:37

Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson ), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast. About Jane McCarthy Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand’s essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand . From the Show What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.” Connect with Jane on LinkedIn and the Goddess Office website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
The Value of B2B Brand Building 30:28

28 weeks ago30:28

30:28

Chris Eifert is the agency principal at B2B marketing agency TriComB2B. With an unconventional background as an engineer, he brings a unique and useful skillset to the B2B branding and marketing landscape. We discussed all of this and more this week on the On Brand podcast. About Chris Eifert Chris Eifert has more than 30 years of sales, marketing and management experience in a variety of technical industries. He joined TriComB2B in 2002 and held several management positions before purchasing the company in 2006. Prior to joining TriComB2B, Chris served in product and marketing management roles for SmartWorks, a strategic business unit of Standard Register (now Taylor Communications). Before that, he held a variety of engineering, sales, product development and marketing roles at two industrial manufacturers, Flowserve Corporation and Watlow Electric Company. His experience also includes training and business development support in Europe, Asia and South America. From the Show What brand has made Chris smile recently? Chris shared how both he and his daughter's are obsessed with Liquid Death. Connect with Chris on LinkedIn and the TriComB2B website . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Building Brands That Move People Emotionally 33:36

29 weeks ago33:36

33:36

Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. His work with global giants like Kraft Heinz, Coca-Cola, and Pfizer has earned recognition in the industry and beyond. We discussed all of this and more this week on the On Brand podcast. About Jim Pietruszynsk Jim Pietruszynsk is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards. From the Show What brand has made Jim smile recently? Jim shared his love of the Manscaped brand for their creative and engaging copy which moved him. Connect with Jim on LinkedIn and the Soulsight website. As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
The Design Story Behind Beats by Dre 33:31

30 weeks ago33:31

33:31

Robert Brunner is Lead Designer for Beats by Dre and the Founder and Partner of design firm Ammunition. With over 40 years of experience, his experience includes working with brands like Apple, Lyft, and Square on creating design that connects and communicates. We discussed all of this and more this week on the On Brand podcast. About Robert Brunner An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organization, Apple IDg, for Apple and was a partner at the world’s largest design consultancy, Pentagram. Under his leadership, Ammunition has developed iconic products such as Lyft's in-car icons, the Square Stand, and Polaroid's latest digital photography line. Robert has been named one of Fast Company’s “Most Creative People in Business” and is the co-author of the book “Do You Matter? How Great Design Will Make People Love Your Company.” From the Show What brand has made Robert smile recently? Robert literally smiled at the Terra Kaffe coffee maker across the room from him during our interview. The team at Ammunition developed the product design, which meets Robert's definition of good design as it makes him “feel good.” Connect with Robert on the Ammunition website , LinkedIn , and Instagram . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
Designing Messages That Can't Be Unheard 34:22

31 weeks ago34:22

34:22

Tamsen Webster was one of my very first guests when this podcast launched in 2015. She's been busy over the past nine years — including writing two books. The latest is Say What They Can't Unhear. We discussed how you can do just that on this week's episode of the On Brand podcast. About Tamsen Webster Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change . She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut. From the Show Feel like going back in time? Here's Tamsen's first appearance on the On Brand podcast back in 2015! What brand has made Tamsen smile recently? Diane von Furstenberg, of course! In addition to this classic Tamsen smile, she also gave a shoutout to Jones Road Beauty. Founder Bobbi Brown is trying to “change the way women interact with their own faces. There's a red thread of preserving the strength and beauty of what's already present.” Connect with Tamsen on her website and on LinkedIn , learn more about the Message Design Institute , and check out her book, Say What They Can't Unhear . As We Wrap … Listen and subscribe at Apple Podcasts , Spotify , Amazon/Audible , Google Play , Stitcher , TuneIn , iHeart , YouTube , and RSS . Rate and review the show —If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network . Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices…

On Brand with Nick Westergaard

1
BONUS! Productivity Tips from Astronauts (Tippie Leads 1.1) 30:08

32 weeks ago30:08