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2024 Media Highlights with Michael Beach

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Manage episode 457770842 series 2621017
Content provided by Fergus O’Carroll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fergus O’Carroll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.

  continue reading

253 episodes

Artwork
iconShare
 
Manage episode 457770842 series 2621017
Content provided by Fergus O’Carroll. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fergus O’Carroll or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution) and The Master of Advertising Effectiveness Program (MAE.academy) for supporting this episode.

  continue reading

253 episodes

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