The new landscape of business development

On The Books

How do you talk about your firm? How do you find new clients, or honestly, how do new clients find YOU? How do you (gasp!) market your services? Referrals remain strong, but there's a whole world of communication methods and ideas that have entered the industry.

Business development doesn't look the same as it did just a few short years ago. Social media, always-on content, video, audio … there are a million new ways to reach potential clients, while the trust and relationship part remains the same.

Keila Hill-Trawick, founder and CEO of Little Fish Accounting, does this better than almost anyone in the industry. On the episode, we talk with Keila about:

• The differences in communicating with potential clients from what worked just a few short years ago.
• The unchanging nature of referrals and relationships.
• Honing in on the ideal client for your firm.
• Why it's important to keep talking about your services, even if hiring and retention are hard.
• The approach to social media that has worked for her.

If you are responsible for marketing or any communication to potential clients at any size firm, there's wisdom in this episode for you.

For more information:

Keila Hill Trawick

Little Fish Accounting’s LinkedIn