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Navigating Uncertainty with Jessica Whidt
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On The Move with Jessica Whidt
In this episode of TMSA’s On the Move, we’re joined by Jessica Whidt, Managing Director at Warner Communications (A Millwright Agency), for a powerful conversation on navigating communication during times of regulatory uncertainty. Jessica shares expert insights on how brands in transportation and logistics can lead with clarity, consistency, and credibility—even when the rules are still being written.
We dive into the critical role of thought leadership in building trust and visibility, how to prepare for and respond to crisis situations, and why strategic messaging is more vital than ever in today's shifting landscape. Jessica will also discuss what she's looking forward to in her first ELEVATE coming up in June.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Chapters
1. Navigating Uncertainty with Jessica Whidt (00:00:00)
2. Introduction to On the Move (00:00:23)
3. Communicating During Regulatory Uncertainty (00:02:14)
4. Crisis Communication Planning (00:07:31)
5. Building Effective Thought Leadership (00:14:49)
6. TMSA Elevate Conference Preview (00:27:25)
7. Advice for Younger Self (00:32:31)
52 episodes
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