Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Why Diversification Is the New Marketing Superpower
Manage episode 463522171 series 46941
Content provided by Leadpages. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leadpages or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Manage episode 463522171 series 46941
Content provided by Leadpages. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leadpages or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketing strategy is critical for long-term success. If you’re looking to future-proof your digital marketing strategy, boost ROI, and grow beyond Google, this episode is for you.
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Similar to On the Record by Leadpages
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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