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Reinventing Running Shoes: How Zen Running Club is Leading the Sustainability Movement
Manage episode 455636616 series 3547481
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Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry, they share how Zen is breaking the mold by creating bio-based, compostable shoes that balance performance with sustainability.
The duo explains the challenges of disrupting an industry reliant on petroleum-based materials, from engineering durable bio-fibers to educating consumers. They highlight Zen’s focus on community and storytelling, building a brand that’s as inclusive as it is innovative.
Whether you’re into running, sustainability, or just great stories, this episode dives into the future of running gear and why eco-conscious design is the way forward.
Timestamps:
(00:25) Introduction Hans and Andy
(04:50) Hans’ Mystical Miles Magazine
(09:10) The story behind Zen Running Club
(17:30) The different approach to designing a running shoe
(28:18) Zen’s customer groups and stories
(35:50) How to build a shoe brand business
(40:58) The vision for Zen Running Club
Show Notes:
https://zenrunningclub.com/gb/
https://www.linkedin.com/in/hans-koeleman-oly-81a90a4/
https://www.linkedin.com/in/andy-farnworth-897936a/
Brought to you by Lecka Nutrition (www.getlecka.com)
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