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Hear How Major Grocer Tackles COVID-19 & Innovation w/ Mobile Messaging
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The OneSignal podcast episode 10, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the podcast. Previously a founder of a food eCommerce company, Lina presently works for a top 3 global grocery company building mobile products to glue the physical & digital worlds. The discussion starts with the impact of COVID-19, how Innovation happens in a big grocery environment, and how push notifications/messaging support their customer journey.
Lina has founded a company, led product at another startup, and now works for a major corporation. They have operated across the spectrum of a company's evolution. Lina says “Innovation is the acceptance that we live in an ever-changing world” and "...isn’t something we practice, it is something we live”. In discussing the importance of mobile, “everybody is carrying around their device”, it's the channel that enables online delivery, in-store pickup, promotional delivery, and ongoing engagement. They use messaging to drive engagement because “Notifications are what they’re seeing”
Hear Lina talk about the excitement of improving an essential service and the importance of essential workers and more.
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