Mastering Mobile Email Design: Best Practices For Marketers, Specialists, And Designers OneSignal podcast

#Entrepreneur #Business #Marketing #OneSignal #Push Notifications #Mobile Marketing #User Retention #Business Marketing #Customer Engagement #Email #User Journey #User Loyalty #SMS

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

OneSignal Podcast »
Mastering Mobile Email Design: Best Practices for Marketers, Specialists, and Designers

about a year ago 19:41

MP3•Episode home

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

63 episodes

Mastering Mobile Email Design: Best Practices for Marketers, Specialists, and Designers

OneSignal Podcast

published about a year ago

MP3•Episode home

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

63 episodes

#Entrepreneur #Business #Marketing #OneSignal #Push Notifications #Mobile Marketing #User Retention #Business Marketing #Customer Engagement #Email #User Journey #User Loyalty #SMS

All episodes

1
Mastering Mobile Email Design: Best Practices for Marketers, Specialists, and Designers 19:41

52 weeks ago19:41

19:41

Episode 63 of the OneSignal podcast welcomes OneSignal's Lee Munroe , Head of Design at OneSignal. Lee is one of many resident email experts but in particular he’s well known on the email design. He was an early product design and product manager at Mailgun over a decade ago, and joins the podcast to discuss best practices for email designers. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Understanding OneSignal's MAU Pricing 18:05

1 year ago18:05

18:05

Episode 62 of the OneSignal podcast welcomes OneSignal's Eva Wei , Director of Product Marketing. She is here to discuss OneSignal’s pricing evolution, and specifically the introduction of MAU, monthly active users, as the core pricing metric going forward. Here is a link to a blog post that provides more detail about the pricing change. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
ROI of Connected Experiences, State of Customer Engagement Report 21:55

1 year ago21:55

21:55

Episode 61 of the OneSignal podcast is an audio of the 2024 State of Customer Engagement webinar titled The Magnetism and ROI of Connected Experiences. The report highlights and provides examples, including Zenni , which achieved 2x revenue growth on its email program by building omnichannel customer messaging journeys. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Insights from 4 Trillion Customer Messages 16:44

1 year ago16:44

16:44

Episode 60 of the OneSignal podcast welcomes guest Ben Lande , OneSignal’s Lead Data Scientist. Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Hear Why Email Modules Improve Quality & Reduce Effort Long Term 22:02

2 years ago22:02

22:02

Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko . Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance. Dmytro has been working on customer communications, messaging, and user retention for over two decades. He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
OneSignal's 2023 Product Advancements 17:36

2 years ago17:36

17:36

Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy , Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

1
Leverage Persistent, Omnichannel Messaging to Deliver 200% User Retention Growth 8:37

2 years ago8:37

8:37

Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates. Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business. There is also a walk through of BETMATE . BETMATE is a UK-based fantasy sports betting platform for games. They saw 600% improvement with paid user engagement and much more. Listen to the podcast to hear more details and learn how you can make some investment to improve your customer engagement results. The Betmate case study can be found here . OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Why Brands Need a Mobile App to Maximize User Loyalty 27:47

2 years ago27:47

27:47

Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling , who is chief product officer and head of innovations at mobile app builder JMango360 . JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers. Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience. He’s been working in digital commerce, specifically focused on mobile commerce, for 15 years. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices 18:07

2 years ago18:07

18:07

Episode 55 of the OneSignal podcast welcomes guest Conner Vickery , Email Deliverability Specialist, who leads this practice at OneSignal. Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Increase Subscribers & Engagement using Design Best Practices for Push Notifications 19:00

2 years ago19:00

19:00

Episode 54 of the OneSignal podcast welcomes Lee Munroe , Head of Design for OneSignal. Lee has a long history in product design around customer communications. He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years. Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best to design it across platforms and devices. In the episode, the following pieces of content are referenced. Anatomy of a Push Notification The Ultimate Guide to Push Notifications for Developers Figma Push Notification Design Kit OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
BetterMe Drives Significant Customer Retention & Revenue with Customer Journeys 10:05

2 years ago10:05

10:05

Episode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement. The BetterMe customer case study. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Why Mobile Web Push is an Untapped Customer Retention & Growth Opportunity? 19:06

2 years ago19:06

19:06

Episode 52 of the OneSignal podcast welcomes Jon Fishman , Director of Customer Support at OneSignal . Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push. There were a few references mentioned in the podcast that are linked here: Web Push Notification Setup Guide - OneSignal's guide to setting up and using Web Push across desktop and mobile platforms. Betcris case study - importance of web push notifications that deliver timely information during events to their users. Tribune Publishing - added 6 million incremental users via web push to drive total subscription sales. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
The Power of Customer Retention During Uncertain Times 17:43

2 years ago17:43

17:43

Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime. We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase. OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode. Download the report here. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
OneSignal's Mission is to Democratize Customer Engagement 23:21

2 years ago23:21

23:21

Episode 50 of the OneSignal podcast welcomes George Deglin , CEO & Co-founder of OneSignal . George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. The interview background came from this blog post written by George on the company's mission to democratize customer engagement. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.…

1
Business of Apps on Generative AI's Impact on Digital Marketing 21:54

2 years ago21:54

21:54

Episode 49 of the OneSignal podcast welcomes Art Dogtiev , Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast . Art is here to explain how AI will impact digital marketing. Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review. Thank you.…

OneSignal Podcast

1
OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing 24:05

2 years ago24:05

24:05

Episode 48 of the OneSignal podcast welcomes John Crowther , VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements. John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review. Thank you.…

OneSignal Podcast

1
iOS Launches Mobile Web Push 17:31

2 years ago17:31

17:31

Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin , product manager & Eva Wei director of product marketing at OneSignal. They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release. Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this. More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (iPhones & iPads), and Safari (Apple's default mobile web browser) has more than 50% share of usage. Thus this is a significant new channel to connect to users. Listen to the podcast to learn more. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
4 Tips for Implementing a Successful Mobile App Loyalty Program 10:40

2 years ago10:40

10:40

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
How to Create a Mobile App Marketing Plan 11:11

2 years ago11:11

11:11

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
Marketing Automation for Mobile Apps 11:07

2 years ago11:07

11:07

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
OneSignal's 2022 Top Product Releases 14:10

2 years ago14:10

14:10

Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy , Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022. This summarizes the top choices from the roundup blog post she authored and published in December. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
App Icon Badges 9:00

3 years ago9:00

9:00

An app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what app notification icon badges are, how to use them, and how they are enabled and disabled.…

OneSignal Podcast

1
Everything You Should Know About Email Compliance 12:21

3 years ago12:21

12:21

Email compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.

OneSignal Podcast

1
User Activation Along the Mobile App Journey 9:38

3 years ago9:38

9:38

In Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.

OneSignal Podcast

1
What You Should Understand About Live Activities 7:18

3 years ago7:18

7:18

Episode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business.

OneSignal Podcast

1
The Best Ways to Grow Your Mobile Push Subscribers 9:12

3 years ago9:12

9:12

In Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers.

OneSignal Podcast

1
Comparing Braze vs. OneSignal 18:18

3 years ago18:18

18:18

Episode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy , Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique components of the two products. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
What's the Difference Between Omnichannel and Multichannel Messaging? 7:29

3 years ago7:29

7:29

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
State of Firebase Cloud Messaging 21:10

3 years ago21:10

21:10

Episode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler , Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of whether FCM specifically will receive investment to keep up in the future. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
Push Notification Do's and Don't's 7:52

3 years ago7:52

7:52

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
How VoIP Notifications Work and Why Do You Need them 7:42

3 years ago7:42

7:42

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
Apple's Live Activities are Valuable Customer Loyalty Feature 14:29

3 years ago14:29

14:29

Episode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs , Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game, breaking news, food or grocery delivery, and much more. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
Email is Important Part of Omnichannel Journeys 29:52

3 years ago29:52

29:52

Episode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White , Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more. Chad has been in digital marketing and specifically working on email, for more than 15 years, he’s an expert in the space and we’re excited to have him on the show. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.…

OneSignal Podcast

1
Insights from 100 Billion Messages; State of Customer Messaging 2022 15:01

3 years ago15:01

15:01

Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring. The report is a quantitative and qualitative study of what messaging works for companies in 2022. Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals. Listen to the show to learn more or you can download the full report here: https://onesignal.com/state-of-messaging-report Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is democratizing customer engagement by enabling more than a million businesses to grow and retain their audience through the delivery of more than 10 billion messages to their customers each day. Sign up today for free to start to grow & retain your customer base.…

OneSignal Podcast

1
Episode 29: Holistic Mobile App Growth and Retention Strategies 28:03

3 years ago28:03

28:03

Episode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi . Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. Does your mobile app face growth and retention issues? In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acquisition, growth, and retention data points. He covers best practices, milestones, and success factors that can help mobile apps across verticals achieve their long-term goals.…

OneSignal Podcast

1
Forrester's Marketers Win in Consumer Moments & TEI Study Results 22:58

3 years ago22:58

22:58

Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens . They joined to discuss the total economic impact study OneSignal commissioned ( methodology here ) and explain Forrester’s framework for Marketers' Win in Consumer Moments. Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated a 425% ROI (return on investment). Joe then discussed Forrester’s Marketers Win in Consumer Moments framework. This is Moments are a way of breaking down a consumer's customer experience with a product or service. The context of each user and how they interact with a product or service. How Does a Company think about identifying which moments to prioritize? It is an analytical project to understand which of these points in a user’s journey are most important. The focus should be on pinpointing the critical moments when a consumer's proclivity to upgrade, subscribe, pay, and/or buy is high. It is the important user transition points that should be focused on. Focus on the moments where a user has to make important decisions. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day . Sign up for free to use OneSignal to grow & retain your customer base today.…

OneSignal Podcast

1
Why Your Mobile App Company Needs Email 20:38

3 years ago20:38

20:38

Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install. Nowrouzi explains how email’s high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases.…

OneSignal Podcast

1
Building & Retaining a Streaming Video Audience 21:04

4 years ago21:04

21:04

Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow. Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences. His advice is sound: What's your Customer Retention priority? "Retention is about giving the customer more of what they want” What Messaging channel works best? Email is king, "the most effective way is if you use multiple touchpoints and have all messaging channels (Email, Push, and others) work together.” Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day . Sign up for free to use OneSignal to grow & retain your customer base today.…

OneSignal Podcast

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Epic Apple Legal Battle; Will it open new mobile app monetization opportunities? 53:11

4 years ago53:11

53:11

Episode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat ( Jacob Eiting ), Rapchat ( Seth Miller ), and OneSignal ( George Deglin ) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses. Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should think about the opportunities ahead. Jacob & George discuss how combining mobile subscription with messaging (Push Notifications, In-App Messaging, Email & SMS) work well together to drive customer acquisition and retention. Seth, CEO & Co-founder of RapChat (a voice recording mobile app with more than 7 million users), provides a mobile app developer perspective on how they are thinking about the Apple Epic ruling, how to think about building vs. buying tech, and the future of mobile subscription opportunities. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day . Sign up for free to use OneSignal to grow & retain your customer base today.…

OneSignal Podcast

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Developer Relations @ OneSignal 17:13

4 years ago17:13

17:13

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 24 welcomes Jordan Adler , SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving. Please listen to the podcast to hear more of Jordan's insights. Follow OneSignal Developer Relations efforts @OneSignalDevs . Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day . Sign up for free to use OneSignal to grow & retain your customer base today.…

OneSignal Podcast

1
Mobile Games Messaging Best Practices 14:22

4 years ago14:22

14:22

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma . Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging. She is here to discuss OneSignal's Mastering User Communication in Mobile Games eBook and her experiences with mobile games messaging. Messaging to users is critically important. There are nearly 1 million mobile games live in the app stores today. The top 25% of all mobile games only retain 4% of their users. That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month. Costs to acquire a paying gamer run as high as $40 . As Unity’s first verified messaging platform partner, with 30k games on Unity using OneSignal, there is a depth of mobile gaming expertise. OneSignal was started as a mobile games studio, it’s in our DNA. The ebook discusses core, crucial use cases such as: Player onboarding - Function oriented; Benefits-oriented; progressive Enhancing the Game Experience - Re-engage Players Drive Revenue - IAM Purchases; Engagement for page views Please listen to the podcast to hear Eyra's insights and summary of the eBook. Get the eBook Mastering User Communication in Mobile Games here . Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day . Sign up for free to use OneSignal to grow & retain your customer base today.…

OneSignal Podcast

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Mobile App Growth & Retention w/ Yodel Mobile's Mick Rigby 28:36

4 years ago28:36

28:36

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 22 welcomes Mick Rigby , founder & CEO of Yodel Mobile. Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space. to name a few to succeed on mobile. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan. Mick lays out 4 strategic pillars to developing a mobile app retention & growth plan. “Your app will only succeed If you're able to build a relationship and retain the users that have downloaded it. We call it flipping the funnel.” Please listen to the podcast to hear Mick's insights on the strategic plan. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the global market-leading push notification & in-app software provider used by 1,200,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals. Sign up for free to use OneSignal to retain & grow your web and/or mobile app audience today.…

OneSignal Podcast

1
Why Use SMS? 16:58

5 years ago16:58

16:58

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei , OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS. Eva explains that "SMS have the highest open rates of the marketing channels" making it an important part of the customer messaging mix. As it relates to use cases, she discusses commerce use cases (coupons, tickets), and any instance where a message needs to be accessible multiple times and in the future. Please listen to the podcast to hear more of Eva's insights, and if you're interested in reading more about the OneSignal SMS offering. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals. Sign up for free to use OneSignal to retain & grow your audience today.…

OneSignal Podcast

1
USA Today Sports Media Customer Engagement Practice 28:48

5 years ago28:48

28:48

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner , formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences. John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as best practices. John talks about the evolution from print to digital, how audience scale is no longer the core goal as they transition to focus on subscribers (email newsletter, push notifications) are the goal today, and ultimately how paid subscription products for high-quality content maybe the future for content. What are you trying to get users to do? “We want to see email newsletter opt-ins, we want to see single sign-on because we're fighting the impending Cookie apocalypse.” Best Practice for customer engagement: “The big winner of the past decade has been email...it’s become a major distribution platform...it's become a major monetization platform.” Please listen to the podcast to hear more of John's insights, and if you're interested in reading more check out the customer case study USA Today Sports Media Group did with OneSignal earlier this year. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify , Apple , Google , TuneIn , among many others. OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals. Sign up for free to use OneSignal to retain & grow your audience today.…

OneSignal Podcast

1
Customer Engagement Interview Learnings 20:43

5 years ago20:43