The One Thing Solopreneurs Get Wrong About Branding with Phillip Marzouk

36:29

In this eye-opening episode, I sit down with Steve Anderson — risk expert and bestselling author of The Bezos Letters — to explore how hidden friction points quietly drain momentum from your business . If you’re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter. Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He’s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon , a Wall Street Journal and USA Today bestseller that’s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last. We Also Talked About: Why “obsessing over customers” is more than a catchphrase—it's a mindset shift The hidden cost of waiting too long to adopt new technology What Amazon’s “Day One” philosophy teaches us about staving off irrelevance Why 3rd-party sellers succeed—or get booted—on Amazon How to spot and remove friction points in your customer journey The real definition of a “successful failure” and why you need more of them Why innovation isn’t enough—and how invention powers real business growth How AI is changing the game (and why using it badly could be worse than not using it at all) RESOURCES MENTIONED Book: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson and Karen Anderson Steve’s website: thebezosletters.com Connect with Steve on LinkedIn: Steve Anderson - 👉 My newsletter is for business owners who miss having weekends—and sanity . See omnystudio.com/listener for privacy information.…

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Why Your Lurking Community Members Matter More Than You Think with Paul Gowder 24:49

21 days ago24:49

24:49

"A community-first mindset means showing up for your people—even when they're just quietly watching." That’s how Paul Gowder, founder of PowWows.com, defines decades-long success in the online space. What started as a college hobby has blossomed into a vibrant, multimillion-follower platform celebrating Native American culture and proving that niche communities can not only survive but thrive in today’s noisy digital world. Paul’s journey is a masterclass in staying true to your values, listening to your audience, and building engagement through heart, strategy, and the occasional well-placed email sequence. We Also Talked About: How Paul turned a college web project into a thriving, sustainable business The surprising power of "lurkers" in online communities Why email is still king (and how Paul uses Kit (was ConvertKit) to dominate it) The moment social media nearly killed his forums—and how he pivoted Using Group Leads to bridge Facebook groups and email sequences What a “community-first mindset” really looks like in action Hiring from your own community to build a rock-solid team How a mastermind and a coach helped him 10x his email marketing results Why the medium (Facebook, email, TikTok) is less important than the mindset RESOURCES MENTIONED Find a PowWow near you: https://www.powwows.com/powwowsnearme Paul’s personal site: https://www.paulgowder.com Behind-the-scenes look at his email toolkit: https://www.paulgowder.com/emailtools ConvertKit (now branded as Kit) – Paul’s go-to email platform (affiliate link) Tool to sync Facebook group signups with email sequences - https://groupleads.net/ Mediavine – Advertising partner for monetizing traffic - https://www.mediavine.com/ Get regular access to tips, techniques and advice from experts about growing your business. See omnystudio.com/listener for privacy information.…

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Mindset Shifts For Rebuilding Your Life When Everything Falls Apart with Coach Martin Salama 38:22

5 weeks ago38:22

38:22

"The world doesn’t happen to you — it happens through you." — Martin Salama What if losing millions, a home, a marriage, and a BMW all within a few months could actually be the best thing that ever happened to you? For Martin Salama, that's exactly what it was. In this episode, Martin shares how he transformed personal and financial disaster into a powerful coaching philosophy — one that helps entrepreneurs not just survive chaos, but thrive because of it. Martin is known as The Architect of The Warrior's Life , a coach who specializes in helping people live incredibly full lives — despite (or perhaps because of) the bumps in the road. After building and losing a multimillion-dollar business, Martin turned his own lessons into a seven-figure coaching program with a risk-reversal strategy that’s as bold as his personality. We Also Talked About: How Martin’s five-year dream project collapsed overnight — and why it was the making of him Why most people stay stuck in a “why is this happening to me” mindset, and how to shift to “through me” thinking What reading The Four Agreements unlocked for him about anger, people-pleasing, and personal responsibility His journey from being a people-pleaser and control freak to a confident, compassionate coach How he built the "Live Incredibly Full Every Day" (LIFE) framework The problem with "done for you" coaching programs — and how Martin’s model is different The power of guarantees in business (and why Martin’s guarantee is a true game-changer) The gift he gave — and received — by donating stem cells to save a life RESOURCES MENTIONED The Four Agreements by Don Miguel Ruiz (affiliate link) Rich Dad Poor Dad by Robert Kiyosaki (affiliate link) Who Not How by Dan Sullivan (affiliate link) Martin’s book: Worrier to Warrior (affiliate link) Connect with Martin: ConnectWithMartin.com Get regular access to tips, techniques and advice from experts about growing your business. See omnystudio.com/listener for privacy information.…

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What Burnout-Proof Leadership Really Looks Like (and How to Get There) with Dr Victoria Mensch 35:34

7 weeks ago35:34

35:34

"You can’t out-hustle burnout. Trust me, I tried." That’s the hard-earned insight from Dr. Victoria Mensch, who went from clinical psychologist to Silicon Valley high-achiever — and burned out in both. Now she teaches leaders how to create burnout-proof lives by mastering energy, not just calendars. In this episode, Victoria breaks down why traditional success so often leads to emotional exhaustion, and how you can build a life and business that leaves room for joy, not just productivity. With a PhD in psychology and an MBA from UC Berkeley, Victoria brings both brain science and boardroom experience to the conversation. Her approach to self-leadership, energy management, and redefining control will have you rethinking the way you work — and why. We Also Talked About: Why burnout isn’t always obvious — and how to spot the subtle signs The myth of “success = happiness” (and what actually creates fulfillment) How self-awareness is the first step in becoming a resilient leader The surprising power of intentionally scheduling joy How to relinquish control — and why it’s essential for avoiding burnout Moving from corporate life to entrepreneurship: the real risks and rewards What “languishing” looks like — and how to shift into a state of flourishing A practical framework for balancing time, energy, and values Why leadership always starts with self-leadership RESOURCES MENTIONED Silicon Valley Executive Academy – Victoria’s corporate consulting hub Victoria Mensch on LinkedIn – connect with her for insights and support Get regular access to tips, techniques and advice from experts about growing your business. See omnystudio.com/listener for privacy information.…

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The One Thing Solopreneurs Get Wrong About Branding with Phillip Marzouk 33:55

9 weeks ago33:55

33:55

“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.” That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works. Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending. We Also Talked About: The marketing truths that haven’t changed since Rolex used influencer marketing… in the 1920s What PPC (pay-per-click) and SEO really mean, and when you should use them Phillip’s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind) How big-budget brands still rely on scrappy marketing strategies — and what solopreneurs can learn from that The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns Why AI can’t replace your expertise — and how to use tools like ChatGPT without sounding like a robot The exact process he uses to turn bland AI output into high-performing marketing content When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing) Why your business is no longer “your baby” once you start hiring — and why that’s a good thing Want to be notified when new episodes come up? Sign up to my newsletter here . RESOURCES MENTIONED Phillip’s website: https://digitalonbrand.com Sign up for Phillip’s newsletter and marketing tips via the website above Want regular access to tips, techniques and advice from experts about growing your business? Get them here . See omnystudio.com/listener for privacy information.…

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The Mindset Shifts That Took Alan Lazaros from Burnout to Business Growth 42:32

11 weeks ago42:32

42:32

Have you ever faced a moment in life that completely changed your trajectory? For Alan Lazaros, that moment came in the form of a near-fatal car accident. Once a corporate high-flyer with a successful career in engineering and business, Alan found himself questioning everything he thought he knew about success, fulfillment, and purpose. That moment of reckoning led him to embrace podcasting as a vehicle for growth, connection, and impact. Fast forward to today, and Alan is the co-host of the Next Level University podcast, boasting nearly 2,000 episodes and a global reach. His journey is one of grit, reflection, and resilience, proving that real transformation happens when we align our work with our values and commit to daily self-improvement. If you're navigating the challenges of building a business or searching for a deeper sense of purpose, Alan's insights will inspire and motivate you to take action. We Also Talked About: The pivotal moment that made Alan re-evaluate his life and career Why he chose podcasting over other business models The journey from two guys having deep conversations to running a daily global podcast How core values shape business success and partnerships The key mindset shifts needed to sustain a long-term business The role of humility and work ethic in building a strong team Navigating conflict in a business partnership and why it’s essential for growth The difference between external success and internal fulfillment—and why both matter Why hiring from within your community can lead to a stronger, more aligned team Want to be notified when new episodes come up? Sign up to my newsletter here . RESOURCES MENTIONED Podcast: https://www.nextleveluniverse.com/next-level-university-podcast/ Alan’s Book Club: https://www.nextleveluniverse.com/next-level-book-club/ Alan’s Website: https://www.nextleveluniverse.com The Conscious Couples Podcast Spotify Apple Books by Russell Brunson on entrepreneurship and sales funnel: Traffic Secrets Expert Secrets Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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She Quit Her Job in Secret—Now Carol Kabaale Runs a Thriving Facebook Ads Agency 37:05

13 weeks ago37:05

37:05

Have you ever felt stuck in a job you didn’t love and wondered if there was a way to break free? Carol Kabaale, a Meta-certified ad strategist, knows exactly what that’s like. She secretly quit her corporate job—without telling her fiancé. As Carol puts it, “I just knew if I told everyone around me, they’d talk me out of it, so I kept quiet and built my plan in secret. And it worked.” In this episode, Carol shares how she went from her first client to a full-fledged agency, the smart ad strategies she uses to help businesses grow, and insider tips on running Facebook ads without wasting money. If you’re looking for real talk on what it takes to succeed with online advertising (and a little courage to take your own leap), this is the episode for you. We Also Talked About: Why Carol walked away from a promising corporate career (without telling anyone!) How she got her first clients and replaced her salary in record time The biggest mistakes small business owners make with Facebook ads A breakdown of different ad types—and which ones actually work Why understanding data is the key to ad success (even if you hate numbers) How to know if your business is ready to run ads—and what to do first Want to be notified when new episodes come up? Sign up to my newsletter here. RESOURCES MENTIONED Carol’s Ads Readiness Quiz : carolkabaale.com Book on overcoming procrastination: Eat That Frog! by Brian Tracy (affiliate link) Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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Self-Publishing Like a Pro: Michele DeFilippo’s Guide to Indie Success 36:29

15 weeks ago36:29

36:29

Have you ever wanted to write a book but got totally lost in the complexities of trying to do it through traditional publishing channels? What if you could bring your manuscript to life, maintain full creative control, and keep more of the profits by self-publishing? In this episode, I sit down with Michele DeFilippo, a publishing expert with over 50 years of experience, who shares her journey from traditional publishing to helping self-published authors create high-quality books that stand shoulder to shoulder with bestsellers. As Michele says, "Real self-publishing means you are in charge, you control your book, and you should get all the revenue." If you're ready to take control of your publishing journey, this episode is a must-listen! We Also Talked About: The major disruptions in the publishing industry and how Michele pivoted her business The biggest mistakes self-published authors make and how to avoid them The difference between self-publishing and working with a "publishing service" How to ensure your book looks as professional as traditionally published bestsellers The step-by-step process of getting a book from manuscript to finished product The importance of book cover design and why it's more than just aesthetics Why Amazon's print-on-demand model has changed the game for indie authors The truth about book marketing and what authors need to know RESOURCES MENTIONED: Michele DeFilippo’s website: 1106design.com Free resource: Publish Like the Pros (available on her website) or go to https://1106design.substack.com/ Want regular access to tips, techniques, and advice from experts about growing your business? Sign up to my newsletter - https://onlinebusinessliftoff.com/newsletter/ . See omnystudio.com/listener for privacy information.…

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Selling with Heart: How to Turn Sales into Service with Nicky Billou 31:14

17 weeks ago31:14

31:14

What if the only thing standing between you and success was a mindset shift? According to entrepreneur, Nicky Billou, "Without sales, there's no business. And if you're scared of sales, you're scared of service." In this episode, we dive into what it means to truly serve in business and how shifting your mindset can transform not only your revenue but also your impact. Nicky’s journey is inspiring. From leaving Iran as a teenager to becoming a best-selling author and highly sought-after business coach, he shares how his father’s values of generosity and service shaped his approach to business. He reveals how entrepreneurs can overcome their fear of selling, connect with clients authentically, and build a business rooted in service rather than stress. We Also Talked About: The life-changing mindset shift that took a client from making $2K a month to $20K How to stop seeing sales as “sales” and start seeing it as an act of love and service Why belief in your clients is the foundation of their success The four must-have qualities for any entrepreneur serious about growth How to attract your ideal clients using Nicky’s 11-channel strategy The critical difference between knowing what to do and actually doing it How Nicky’s personal struggles with business and life led him to coaching The importance of having a coach and being coachable in business growth RESOURCES MENTIONED Nicky’s website: https://www.ecircleacademy.com/ Nicky’s podcast: https://www.thethoughtleaderrevolution.com/episodes Book: Get Booked & Get Paid: How To Generate 6 Figures+ A Year, Through Podcast Guesting See omnystudio.com/listener for privacy information.…

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Why Working Harder Isn’t the Answer—and What to Do Instead with Donna Dube 36:35

19 weeks ago36:35

36:35

“I was working way more than I should have been—and it was my husband who sat me down and said, ‘This family is going to break if you don’t make a change." For Donna Dube, a former ICU nurse turned business operations expert, that moment was a wake-up call. In this episode, Donna shares how she transformed her life by setting boundaries, leveraging time management strategies, and focusing on what she calls “CEO-level work.” Her insights can help you escape the busywork trap and build a business that works for you, not the other way around. We Also Talked About: The wake-up call that helped Donna reclaim her time and set boundaries. How to use a time audit to uncover inefficiencies and regain control of your schedule. Breaking tasks into “maintenance” vs. “growth” categories to maximize ROI. How fractional support roles like a Director of Operations can help entrepreneurs grow. The importance of identifying your hourly rate and delegating low-value tasks. Using tools like AI to simplify workflows and boost productivity. Why Donna loves "Atomic Habits" and "Traction" for transforming your business and life. Want to be notified when new episodes come up? Sign up to my newsletter h ere . RESOURCES MENTIONED: Download Donna’s free CEO Power Hour Playbook at https://ceoamplify.ca/ceo-power-hour Explore Donna’s other services at ceoamplify.ca . Books: Atomic Habits by James Clear (affiliate link) Traction by Gino Wickman (affiliate link) Want regular access to tips, techniques, and advice from experts about growing your business? Sign up her e . See omnystudio.com/listener for privacy information.…

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How Mechanic Den López Escaped the 9-to-5 and Turned His Passion into Profit 36:06

21 weeks ago36:06

36:06

Den López was sick of missing time with his family and craved the freedom to pursue his passion. So he left his 16-year career as a mechanic and built his dream business teaching guitar. “I needed something I could get control of,” he said Tune in to discover how Den turned his passion for teaching into a thriving online business and how you can apply his insights to your own journey. Den Lopez is an innovative guitar teacher and the creator of the "Guitar in One Hour" method. With over 25 years of experience playing guitar and a high success rate for his students, Den has built a thriving business that transforms beginners and frustrated guitarists into confident players. His passion for making music accessible has inspired countless students worldwide. We Also Talked About: The emotional trigger that pushed Den to leave his 16-year career as a mechanic to pursue his passion for teaching guitar. How a family musical tradition shaped Den’s approach to teaching and his belief that anyone can make music. Why 95% of people quit learning the guitar and how Den’s innovative system simplifies the process. The role of breaking false beliefs and the importance of finding a mentor to succeed in both music and business. Insights into how Den built his business from scratch while balancing work and family life. A fascinating story of resilience and passion: Batman, rope, and the leap of faith needed to break free from job security. RESOURCES MENTIONED Den’s "Beginner Guitarist Playbook" – Get your free copy at learningguitarsecrets.com/free Russell Brunson’s One Funnel Away Challenge - https://www.onefunnelaway.com/ Django Reinhardt – Iconic gypsy jazz guitarist - https://www.youtube.com/watch?v=aZ308aOOX04 Shane Sams – Entrepreneur and founder of Flipped Lifestyle - https://www.flippedlifestyle.com/ Pat Flynn – Entrepreneur and founder of the SPI community - https://onlinebusinessliftoff.com/SPI-Community ( affiliate link ) Get regular access to tips, techniques, and advice from myself and other experts about growing your business. See omnystudio.com/listener for privacy information.…

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The 24/7 Marketing Flywheel That Will Free Up Time and Grow Your Business With Victoria Hajjar 38:30

26 weeks ago38:30

38:30

Do you ever feel like you’re on a hamster wheel, always serving clients but never finding the time to grow your own business? As veteran Chief Marketing Officer Victoria Hajjar puts it, “It’s the biggest mistake you can make for your future—neglecting to build your own marketing engine.” So are you ready to build a marketing engine that works for you instead of the other way around? Tune in to this week’s episode and listen as Victoria shares how you can move from burnout to brilliance with a 24/7 marketing flywheel that scales your business and frees up your time. Victoria Hajjar is a seasoned Fractional Chief Marketing Officer with nearly 15 years of experience helping women founders transition their businesses from six to seven figures. Having built ROI-focused marketing systems for entrepreneurs worldwide, Victoria has mastered the art of creating sustainable growth strategies tailored to resource-limited businesses. Be sure to sign up for my newsletter to stay updated on future episodes. WE ALSO TALKED ABOUT: Why mindset matters : The hidden psychological barriers holding entrepreneurs back from investing in their marketing systems. The 24/7 Marketing Flywheel : A six-step framework that transforms your marketing into a self-sustaining engine. Building the right team : How to hire help strategically, even on a tight budget. Leadership habits : Why quarterly reviews and weekly meetings (even with yourself) are non-negotiable for success. Niching down : How specificity in your marketing can lead to exponential results online. RESOURCES MENTIONED Victoria Hajjar’s End Marketing Overwhelm Guide Victoria’s LinkedIn Profile: Connect with Victoria Want regular access to tips, techniques, and advice from experts about growing your business? Sign up to my newsletter here . See omnystudio.com/listener for privacy information.…

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How Small Businesses Can Use AI to Save Time and Boost Revenue with Sami Hero 31:19

28 weeks ago31:19

31:19

“AI is moving at light speed, but it’s not here to replace people. It’s here to augment our expertise and make us more efficient.” – Sami Hero In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency. Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder. WE ALSO TALKED ABOUT How Sami’s early career in semantic search and AI laid the groundwork for his expertise. Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank. AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly. Why starting with a specific use case is the best way to approach AI for small business needs. The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data. Building a cohesive, cost-effective tech stack without overwhelming your team. How AI can improve customer service and streamline internal operations, allowing small teams to achieve more. Want to be notified when new episodes come up? Sign up here: Online Business Liftoff Newsletter RESOURCES MENTIONED Pictory: https://pictory.ai – Quickly turn articles or blog posts into engaging videos. Synthesia: https://synthesia.io – An AI tool for generating videos with digital avatars. Lex Page: https://lex.page – A writing tool for generating drafts and AI-assisted editing. Napkin: https://napkin.ai – Quickly transform ideas into presentations. Cassidy: https://cassidy.ai – For building complex, AI-driven workflows. AWS Rekognition – https://aws.amazon.com/rekognition/ - Amazon’s image recognition service for identifying objects and enhancing accessibility. Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Liftoff Newsletter See omnystudio.com/listener for privacy information.…

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Navigating Web Accessibility with Blind But Unstoppable Maxwell Ivey 44:09

30 weeks ago44:09

44:09

Imagine navigating the online world without being able to see it. For most of us, it's a quick look, click, and scroll. But for Maxwell Ivey, who is blind, accessing the digital world takes screen readers, patience, and grit. In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isn’t just important—it’s essential. Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy. He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive. WE ALSO TALKED ABOUT The unique challenges and tools Max uses to navigate the web as a blind business owner. How AI is making strides in accessibility but still has a long way to go. The critical role of screen readers, adaptive tech, and accessible web design for inclusivity. Practical steps small business owners can take to improve their site’s accessibility. Max’s advice on overcoming barriers, finding support, and building a business with disabilities. Why designing for keyboard navigation first can make your site more accessible to all users. How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users. Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive. Want to be notified when new episodes come up? Sign up to get notifications, tips, stories and advice for growing your online business. RESOURCES MENTIONED Max's Accessibility Advantage Consultancy - https://theaccessibilityadvantage.com/ The Blind Blogger - https://theblindblogger.net AudioEye - https://www.audioeye.com Wave Accessibility Checker - https://wave.webaim.org LEGO Braille Bricks - https://www.lego.com/en-au/theme/braille-bricks/about See omnystudio.com/listener for privacy information.…

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How SEO Still Pays Big in an AI World With SEO Expert Edd Dawson 27:21

32 weeks ago27:21

27:21

Ever wonder how you could build a seven-figure business purely through SEO? Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements. Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape. WE ALSO TALKED ABOUT: The evolution of SEO from early internet days to its current role alongside AI. The key to building SEO strategies around user questions instead of chasing high-volume keywords. How AI is affecting SEO and what it means for search engines like Google. The importance of creating human-centered content for both users and large language models like ChatGPT. Why writing expert-level content is crucial for future SEO success. The shift in the affiliate and display advertising landscape due to Google's updates. How to balance content creation between selling and educating audiences. You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, sign up here . RESOURCES MENTIONED: Edd Dawson's SEO tool: Keywords People Use Edd’s website: edddawson.com Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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Build These 9 Habits And Watch Your Confidence Soar 15:54

34 weeks ago15:54

15:54

Confidence doesn't magically appear overnight. It’s built step by step, just like a muscle. In this episode, you'll discover nine actionable habits that will help you silence your inner critic and move forward with unwavering confidence. Ready to strengthen your confidence muscle? This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection. Want to learn how to build lasting confidence? Listen to this episode now! Want to be notified when new episodes come up? Sign up here . Resources Mentioned: The Power of Small Wins (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer) No time to listen? Read the blog post that this episode is based on Invitation: Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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Niching for Success: How to Stand Out as a Translator with Jason Willis-Lee 40:40

36 weeks ago40:40

40:40

Ever had one of those days where everything goes wrong? That was me a few weeks when I realized – with a sinking heart – that I hadn’t hit the record button after a brilliant interview with my guest, Jason Willis-Lee. Fortunately, he graciously agreed to a redo, and I’m thrilled because his journey from studying medicine to becoming a thriving freelance medical translator is full of insights. If you’ve ever wondered about niching down, adapting to AI, or growing a freelance business, Jason’s got answers for you. Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but he’s also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career. WE ALSO TALKED ABOUT How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him. The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it. Why working in-house before going freelance might be the smartest move for new translators. How to build your portfolio and attract clients even without a website. The importance of leveraging cultural nuances and why spending time in your source language country is crucial. Jason’s advice on handling imposter syndrome and how to avoid the “jack of all trades” trap. The myths about the translation business, including why you don’t need a fancy website to make a six-figure income. CALL TO ACTION If you’re ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to sign up to be notified about upcoming episodes . RESOURCES MENTIONED Jason’s book: How to Find More Direct Clients (affiliate link) Jason’s website: EntrepreneurialTranslator.com LinkedIn: Jason Willis-Lee Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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Ditch the Launch: How To Build Consistent Course Sales With An Evergreen Funnel With Caitlin Bacher 34:38

38 weeks ago34:38

34:38

Ever felt like you're stuck on a never-ending launch hamster wheel, dreading the next big push for your course? Caitlin Bacher has been there. She went from launching flop after flop to discovering a game-changing strategy that turned her $297 course into a million-dollar powerhouse—all without the stress of launching. Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales. Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth. If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to. We Also Talked About: The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth. Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales. Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time. Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel. The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel. Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. Want to be notified when new episodes come up? Sign up here. Resources Mentioned Caitlin Bacher’s Free Masterclass: How to Generate Launch-Sized Revenue Without Launching Caitlin Bacher’s Website: caitlinbacher.com Caitlin’s Podcast: Short episodes on sales, marketing, and Evergreen strategies Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here. See omnystudio.com/listener for privacy information.…

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How Positive Storytelling Can Transform Your Marketing: Insights from Kirsty Boden-Stuart 30:30

40 weeks ago30:30

30:30

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. Curious how she made the leap? This episode is packed with gems you won’t want to miss. Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy. WE ALSO TALKED ABOUT How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business. The importance of consistent content creation and how it helped Kirsty build her confidence and skills. Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics. The unexpected ways that embracing new challenges can lead to career transformation. Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up here . RESOURCES MENTIONED Freelance Writers Online : The website Kirsty sold to Trudy that reignited Trudy’s love for writing. StoryBrand by Donald Miller (affiliate link) : Mentioned as a framework for understanding storytelling in marketing. Write Like You Mean It : Kirsty’s new website and newsletter. Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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1
Mastering Voice of Customer Research for Business Success with Suzanne Reilley 39:17

42 weeks ago39:17

39:17

Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat! Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better. How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations. Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights. The importance of balancing personal development with business growth. Learning to write compelling messages that resonate with your audience using the customer’s words. Transitioning from a corporate mindset to an entrepreneurial one for greater success. Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. Want to be notified when new episodes come up? Sign up here . RESOURCES MENTIONED Suzanne’s website: Suzanne Reilley Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less Get regular access to tips, techniques, and advice from experts about growing your business. See omnystudio.com/listener for privacy information.…

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Episode 203: The Essential Guide to Home Studio Mastery with Junaid Ahmed 29:09

44 weeks ago29:09

29:09

Have you ever found yourself frustrated with your podcast setup? Meet Junaid Ahmed, who transformed his cluttered basement into a top-notch studio during the pandemic. How did he do it? By merging his love for technology and film. Curious? Stick around to hear his fascinating journey and pro tips for setting up your own podcast studio. Junaid Ahmed is a seasoned expert in podcast studio setup, with a rich background in technology, film, and graphic design. He has consulted over 200 individuals on optimizing their podcast spaces and is the author of the soon-to-be-released book, "Home Studio Mastery." WE ALSO TALKED ABOUT: Junaid's journey from a tech-loving teenager to a podcast studio consultant. Tips for creating a distraction-free and professional podcast setup. The importance of reducing friction in your podcasting process. How to use your smartphone effectively for high-quality video and audio. Junaid's top recommendations for gear and setup improvements. Don't miss out on this insightful episode with Junaid Ahmed! Listen now and transform your podcast setup. Want to be notified when new episodes come up? Sign up here . RESOURCES MENTIONED: Website: https://homestudiomastery.com Get Junaid’s book on the 7 Stages of Home Studio Evolution: From Beginner to Broadcast Quality ( Amazon affiliate link ). Or get it straight from Junaid: https://homestudiomastery.com/product/book/7-stages-of-home-studio-evolution/ SPI Pro Community: https://onlinebusinessliftoff.com/spi-pro ( affiliate link ) Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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Why Relationship-Focused Marketing Just Works With Jacob Jacobson 38:28

46 weeks ago38:28

38:28

Ever thought about how your current skills could be the key to your entrepreneurial success? Jacob Jacobson did just that when he transitioned from working in a church to starting his own business. He discovered that the marketing skills he honed in the church world were exactly what small businesses needed. Join us as Jacob shares his journey and the unique approach that has fueled his success. Jacob Jacobson is the founder of CloudWorks, a thriving agency dedicated to helping small businesses establish a strong online presence. With a background in pastoral ministry and extensive experience in marketing, Jacob brings a unique blend of empathy and expertise to his clients. His focus on long-term relationships over one-time transactions has led to significant growth and loyal partnerships. WE ALSO TALKED ABOUT Jacob’s initial pitch to collaborate with me and how it stood out. The evolution of his business from offering email setups to comprehensive website services. The challenges and rewards of growing an agency and building a remote team. How AI tools are integrated into his workflow to enhance client interactions. His insights on choosing the right clients and niching down in the market. Practical advice for startups and small businesses on when to invest in a custom website. Don’t miss this this helpful episode with Jacob Jacobson! Listen now and sign up to be notified about upcoming episodes . RESOURCES MENTIONED Jacob’s website: GetCloudWorks.com 7 Crucial Mistakes Resource: https://resources.getcloudworks.com/7-mistakes-template-liftoff-podcast Website Teardown Submission Form: https://getcloudworks.com/website-tear-down/ Get regular access to tips, techniques, and advice from myself and other experts about growing your business. See omnystudio.com/listener for privacy information.…

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1
Proven Strategies For Building A Thriving SaaS Portfolio With Michael Frew 43:12

48 weeks ago43:12

43:12

Michael Frew is a seasoned engineer-turned-entrepreneur who specializes in acquiring SaaS (Software as a Service) businesses. In this episode, we dive into Michael's journey and his role in managing a portfolio of SaaS businesses for WebStreet. Michael shares the nitty-gritty of why buying a SaaS business is often better than building one and offers valuable insights on everything from the acquisition process to dealing with the psychological impact of selling a business. Whether you're a developer concerned about AI taking your job and looking for alternatives, or an aspiring entrepreneur, this episode is packed with actionable advice. We also talked about: Michael’s transition from developing to acquiring businesses and how it changed his career. The process and criteria Michael uses to identify and acquire SaaS businesses. The role of WebStreet in facilitating passive investments in software businesses. The importance of steady growth and business fit in successful acquisitions. Preparing for business acquisitions, including financial planning, due diligence, and transition planning. The impact of AI on the acquisition process and its potential for both internal improvements and external risks. Advice for potential operators and sellers, emphasizing mindset shifts and comprehensive business evaluation. Tune in to this episode to learn how to build a successful SaaS portfolio and transform your approach to business growth. Want to be notified when new episodes come up? Sign up here . RESOURCES MENTIONED: Michael Frew’s website: michaelfrew.com WebStreet: webstreet.com Get regular access to tips, techniques, and advice from experts about growing your business. See omnystudio.com/listener for privacy information.…

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Proven Strategies For Getting Fast Feedback On Your Content 14:45

50 weeks ago14:45

14:45

Have you ever spent hours crafting content, only to wonder if it's hitting the mark with your audience? I found myself in that exact spot while creating a lead magnet, struggling to pick the perfect hero image. Ever been there? Stick around, because in today’s episode I'm taking a look at a game-changing method for getting quick, actionable feedback on your content. I talk about: The challenges of getting timely feedback: Why it's so tricky to get people to respond to your surveys and polls. Traditional vs. modern feedback methods: From asking family and friends to leveraging social media and online communities. Tools and platforms: Exploring various tools like Hotjar and PickFu for gathering insights. Personal experiences: My own journey using PickFu to refine content and improve engagement. Types of PickFu polls: Detailed look at different polling options and how to use them effectively. Ready to transform how you gather feedback and make better content decisions? Tune in to this episode and don't miss out on future insights—sign up here to be notified about upcoming episodes . RESOURCES MENTIONED PickFu: Get good feedback fast for your content (affiliate link) Hotjar: Tool for capturing user interactions on your website (affiliate link) Copyblogger Blog Post: How To Write A Headline That Drives More Clicks Episode 168: The Art Of Asking: Understanding The Role Customer Feedback Plays In Business Success with Justin Chen Get yourself regular access to tips, techniques, and advice from experts about solving challenges and growing your business. See omnystudio.com/listener for privacy information.…

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From Social Worker to Six-Figure Freelance Writer With Lindy Alexander 44:35

52 weeks ago44:35

44:35

Have you ever thought about turning your personal stories or opinions into a profitable side hustle? Even in a world dominated by AI and shifting economies, if you can string together sentences that get people wanting more, it's absolutely possible. In this episode, we're diving deep into the secrets of getting started as a freelance writer with Lindy Alexander, an award-winning freelance travel writer who turned her writing passion into a successful career. With her rich background that includes social work, sign language interpretation, and a Ph.D., Lindy brings a unique and holistic approach to freelance writing. We Also Talked About: How Lindy transitioned from social work to full-time freelance writing. The importance of networking and community in sustaining a freelance writing career. Practical tips for pitching and landing high-paying writing gigs. How to leverage personal essays and opinion pieces to get published quickly. The impact of AI on the writing industry and how to stay relevant. Overcoming mindset blocks and building confidence as a writer. The value of having a diverse portfolio, including both content writing and feature writing. Strategies for managing the business side of freelance writing. Don’t miss this episode packed with actionable tips and inspiring stories. Listen now and sign up to be notified about upcoming episodes. Sign up here: Newsletter Resources Mentioned Website: https://thefreelancersyear.com/ Lindy's Free Guides: 10 Successful Magazine Pitches ( affiliate link ) 5 Easy Magazine Features ( affiliate link ) Paid Short Course on Travel Writing: Get Started With Travel Writing In Under 2 Hours Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Newsletter See omnystudio.com/listener for privacy information.…

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How a 24-Year-Old Entrepreneur Turned a Government Dilemma into a Booming Business With Greg Berry 39:34

1 year ago39:34

39:34

At just 24 years old, Greg Berry was elected as a city councilor and quickly spotted a major problem: government organizations were struggling to get fair value for their surplus items when they sold them. Determined to find a solution, Greg leveraged his IT expertise and entrepreneurial spirit to create Municibid, an online platform that has since revolutionized government auctions. His innovative approach not only solved a persistent issue but also transformed the way surplus items are bought and sold in the US and some parts of Canada. Greg joined me on the show to talk about his journey as well as share what he’s learned along the way. WE ALSO TALKED ABOUT: Greg's journey from city councilor to entrepreneur and the challenges he faced. The inefficiencies in government auctions and how Municibid addresses them. The development and scaling of Municibid, including marketing strategies and technological integration. The importance of data analytics in optimizing auction sales and identifying trends. Greg's new venture, Surplus.com, and its potential for global expansion. Advice for aspiring entrepreneurs on finding mentors and leveraging life experiences. Tune in to hear Greg's interesting story and get inspired to tackle your own business challenges! Want to be notified when new episodes come up? Sign up here . RESOURCES MENTIONED Government auction website: Municibid.com B2C surplus goods auction website : Surplus.com Customer engagement platform: Customer.io AI customer service platform: Intercom.com Self-service business intelligence platform: Holistics.io Google Cloud’s enterprise data warehouse: BigQuery Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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1
Why Your Emails Aren’t Always Reaching Inboxes And What To Do About It with Tech Expert MV Braverman 36:13

1 year ago36:13

36:13

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations. In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should. MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications. We also talk about: The key differences between email delivery and deliverability. The importance of setting up proper email authentication to avoid being marked as spam. How setting up DMARC reporting can reveal issues you might never notice otherwise. Real-world consequences of poor email practices and how they can silently impact your business. Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes . RESOURCES MENTIONED: Online Business Launchpad podcast, Episode 149: Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman MV’s DIY Email Authentication Guide - https://diyguide.inboxwelcome.com MV’s Website: https://inboxwelcome.com/ Google Workspace: https://workspace.google.com/ Brevo: https://www.brevo.com/ Email management tools: ConvertKit ( affiliate link ) MailChimp Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Lift Off Newsletter See omnystudio.com/listener for privacy information.…

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1
How To Get Your Email System Past First Gear With Expert Kay Peacey 47:41

1 year ago47:41

47:41

Have you ever worried that your email platform is nothing more than an expensive drag on your business? And that you’re not getting everything out of it that you could? Like a parked Ferrari languishing in the driveway? In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships. My guest is former maths teacher turned tech guru, Kay Peacey. Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency. We also talked about: Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations. Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro. Automation Benefits: Real-world examples of how automation can save significant time and resources. Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions. Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation. Want to be notified when new episodes come up? Sign up here. RESOURCES MENTIONED: Kay’s Website: https://slickbusiness.co/ Active Campaign Academy: https://slickbusiness.co/activecampaign-academy/ Free Training - Accelerated Active Campaign Facebook Group: Automate Your Business With Active Campaign Want To Get Started With Active Campaign? Sign Up Here (affiliate link) Want regular access to tips, techniques and advice from experts about growing your business? Sign up here See omnystudio.com/listener for privacy information.…

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1
How to Continuously Improve Your Business Without Burning Out 11:09

1 year ago11:09

11:09

Ever found yourself frustrated while waiting in line? Imagine turning that idle time into a goldmine for your business! In today’s episode, host, Trudy Rankin dives into how a surprise waiting period turned into an opportunity to employ the '1 Percent Up' technique—fine-tuning her business in ways that are simple yet significantly impactful over time. She also talks about: The transformative power of adopting small, continual improvements in your business operations. Real-life insights on using downtime effectively to plan business enhancements. Practical tips for incrementally boosting your business's performance and visibility. How the '1 Percent Up' technique can lead to sustainable business growth and personal satisfaction. Tune into this episode to discover how you can turn even the smallest moments into opportunities for business growth. And don't miss out on future insights— sign up here to be notified about upcoming episodes. RESOURCES MENTIONED: Book: Atomic Habits by James Clear (affiliate link) Trudy Rankin, host of the Online Business Launchpad podcast, brings a wealth of experience from running her online business for over nine years. Passionate about helping entrepreneurs thrive without burning out, Trudy shares strategies that are both practical and transformative. Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here . See omnystudio.com/listener for privacy information.…

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1
Design Stunning Visuals In Less Time With Canva Verified Expert Brenda Cadman 41:21

1 year ago41:21