Building Glo Up Salon: From basement startup to $70k months - Nicole Farsalas
Manage episode 501410211 series 3672318
In this episode of Opening Soon, Alan sits down with Nicole, the founder of Glo Up, a thriving beauty brand and spray tan studio based in Chicago.
Nicole shares her journey from working in hospitality and nightclubs to discovering spray tanning while living in Boston, and eventually building Glo Up from her basement in 2019 into a full-scale brand with a storefront, product line, and loyal client base.
We cover:
- How Nicole turned a $417 first month into $70,000 monthly revenue business.
- The role of mentorship, working with a chemist to create high-quality tanning formulas.
- Surviving and adapting during COVID by launching a product line and leveraging organic influencer marketing.
- The challenges of growing a brick-and-mortar business, from hiring and training staff to navigating competition and copycats.
- Nicole’s vision for Glo Up’s future, including expansion, franchising, and scaling the product side of the brand.
- Navigating a divorce and how running her a business helped her
- Her personal reflections on entrepreneurship, resilience, and building independence through business ownership.
Nicole’s story is one of grit, reinvention, and belief in yourself even when others doubt you, a must-listen for anyone interested in building their own brand from the ground up.
Where to find Nicole & Glow Up:
- Website: https://www.gloupco.com/
- Instagram: @gloupchicago
- Email: [email protected]
Opening Soon Links & Resources
→ Signs and furniture for retail stores: https://signsandmirrors.com
→ NYC and Houston’s first self-portrait studio: https://fotolab.studio
→ Follow us on Instagram: @openingsoonpodcast
→ More episodes and guest info: https://www.openingsoonpodcast.com
9 episodes