Artwork

Content provided by BAV Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BAV Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Authenticity Trap w/Tina Cartwright

58:36
 
Share
 

Manage episode 480956394 series 3653842
Content provided by BAV Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BAV Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.

Opinion Party is the marketing podcast where we interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.

Takeaways
Authenticity is a complex driver of relevance and esteem in branding.
Chasing authenticity for its own sake can lead to inauthenticity.
Mothers are a powerful economic force that brands need to recognize.
The imagery of motherhood often fails to reflect the reality of the experience.
Education and community support are crucial for mothers navigating their journeys.
Brands need to shift from aspirational marketing to genuine support for mothers.
The disconnect in motherhood imagery can lead to feelings of isolation and inadequacy.
Realistic portrayals of motherhood can help address systemic issues in maternal health.
Tina Cartwright's work emphasizes the importance of unsanitized imagery in motherhood.
The future of motherhood advocacy lies in creating supportive communities and resources.

Chapters
00:00 The Authenticity Trap: An Introduction
02:59 Authenticity in Branding: The Data Perspective
05:52 The Reality of Authenticity: Avoiding Inauthenticity
07:18 Motherhood: The Real Experience
15:54 Transitioning from Corporate to Authenticity in Motherhood
20:26 The Disconnect in Motherhood Imagery
29:09 The Need for Honest Representation in Motherhood
30:06 The Struggle of Motherhood: Beyond Winning
33:03 Authenticity vs. Aspiration in Branding
35:24 The Role of Education and Community in Motherhood
41:11 Rebranding Motherhood: A New Perspective
51:52 Untold Stories: The Importance of Sharing Experiences
52:21 The Future of Motherhood Advocacy: Building a Supportive Community
58:30 Outro

Find us at https://www.theopinionparty.com

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 480956394 series 3653842
Content provided by BAV Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BAV Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.

Opinion Party is the marketing podcast where we interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.

Takeaways
Authenticity is a complex driver of relevance and esteem in branding.
Chasing authenticity for its own sake can lead to inauthenticity.
Mothers are a powerful economic force that brands need to recognize.
The imagery of motherhood often fails to reflect the reality of the experience.
Education and community support are crucial for mothers navigating their journeys.
Brands need to shift from aspirational marketing to genuine support for mothers.
The disconnect in motherhood imagery can lead to feelings of isolation and inadequacy.
Realistic portrayals of motherhood can help address systemic issues in maternal health.
Tina Cartwright's work emphasizes the importance of unsanitized imagery in motherhood.
The future of motherhood advocacy lies in creating supportive communities and resources.

Chapters
00:00 The Authenticity Trap: An Introduction
02:59 Authenticity in Branding: The Data Perspective
05:52 The Reality of Authenticity: Avoiding Inauthenticity
07:18 Motherhood: The Real Experience
15:54 Transitioning from Corporate to Authenticity in Motherhood
20:26 The Disconnect in Motherhood Imagery
29:09 The Need for Honest Representation in Motherhood
30:06 The Struggle of Motherhood: Beyond Winning
33:03 Authenticity vs. Aspiration in Branding
35:24 The Role of Education and Community in Motherhood
41:11 Rebranding Motherhood: A New Perspective
51:52 Untold Stories: The Importance of Sharing Experiences
52:21 The Future of Motherhood Advocacy: Building a Supportive Community
58:30 Outro

Find us at https://www.theopinionparty.com

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan

  continue reading

10 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play