Behind the Scenes with the OpsCast Crew

Ops Cast

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On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we’re headed.

Tune in to hear:

Membership Model Shift: Slack access is now a Pro-member benefit—hear the reasoning behind the change and how it’s designed to foster trust, safety, and meaningful engagement.

MOps Events Update: MOps-Apalooza 2025 is coming in hot—get the dates, location (hello, Anaheim!), and behind-the-scenes insights into the planning chaos (including a $350K food & beverage minimum?!).

New Research Drops: The team discusses the new State of Data-Driven Decision Making report, covering data quality, analytics gaps, and organizational maturity.

Expanding Roles in MOps: Naomi shares how her role has grown to include BDR teams and sales enablement, highlighting the real-world impact of cross-functional ops leadership.

Coming Soon: Cohorts & Community Building: A sneak peek at new initiatives to match members based on roles and responsibilities—connecting peers in meaningful ways.

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Chapters

1. Behind the Scenes with the OpsCast Crew (00:00:00)

2. Welcome and 2025 Community Updates (00:00:48)

3. New Membership Model for Marketing Ops (00:04:38)

4. Mopsapalooza 2025 Event Planning (00:11:56)

5. Research Reports and Industry Insights (00:17:38)

6. Evolving Beyond Traditional Marketing Ops (00:24:50)

7. Sales Enablement and Data-Driven Success (00:35:25)

8. State of Data-Driven Decision Making (00:38:33)