How to Streamline GTM Execution with Garrath Robinson and Sebastian Hidalgo

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Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it’s not just about tactics or tools—it’s about speed, trust, and team unity.

Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.

💡 Episode Highlights

• Why connection and speed are the only competitive advantages left in a post-AI world
• How frontline execution—not just strategy—can make or break your GTM motion
• The gap between marketing and sales (and why the “revenue team” mindset matters more than ever)
• Why “best practices” might be your biggest blocker to moving fast and being relevant
• How frameworks like STRIKE and SWAT bring clarity and execution back to the people doing the work

🎧 Tune in to rethink how your team shows up at every stage of the buyer journey—and why now’s the time to ditch the handoffs and play as one team.

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Chapters

1. Introduction and Guest Backgrounds (00:00:00)

2. Speed and Execution vs Strategy (00:03:38)

3. The Gap Between Marketing and Sales (00:11:13)

4. Building Trust as a Competitive Advantage (00:17:03)

5. Creating a Unified Revenue Team Culture (00:21:23)

6. The Strike and SWOT Frameworks (00:32:58)

7. Closing Thoughts and Contact Information (00:47:53)