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Human First: Building Authentic Connections in a Digital World with Phil Treagus-Evans
Manage episode 486883835 series 2922581
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Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals.
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Summary
Brett Ingram speaks with Phil Treagus-Evans, CEO of Giraffe Social and author of 'Human First Marketing'. They discuss Phil's entrepreneurial journey, the evolution of his marketing agency, and the importance of putting people at the center of marketing strategies. Phil shares insights on the need for authenticity in marketing, the significance of long-term engagement, and the value of building genuine relationships in a digital world. In this conversation, Phil Treagus-Evans discusses the implications of AI in marketing, emphasizing the importance of human connections and authenticity. He shares insights from his entrepreneurial journey, the challenges of writing a book, and offers practical advice for success in business. The discussion highlights the balance between leveraging technology and maintaining a personal touch in marketing efforts.
Find Phil on LinkedIn at Phil Treagus-Evans: https://www.linkedin.com/in/phil-treagus-evans
Chapters
00:00 Introduction to Human First Marketing
00:54 Phil's Entrepreneurial Journey
05:02 The Evolution of Giraffe Social
09:23 Identifying the Human Element in Marketing
17:11 Defining Human First Marketing
21:47 The Importance of Long-Term Engagement
27:28 Building Authentic Relationships in Marketing
28:53 The Rise of AI in Marketing
36:12 Emphasizing Human Connections in Marketing
40:09 Lessons Learned from Entrepreneurship
44:52 The Journey of Writing a Book
50:08 Final Tips for Success
#HumanFirstMarketing #authenticity #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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