11: We’re not paying $40K for a domain

Our B2B SaaS Journey

In this episode, Mitch and Gavin celebrate the launch of the new SixSides marketing site, reflect on their growing list of reviews, and dive into the weird world of AI agents. They also discuss their latest challenges with domain negotiations, cold outreach woes, and how they’re staying lean with software and services.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!

In this episode, we cover:

• Our first live listener joining the stream
• A bunch of new podcast reviews (thanks Mel, Roman, Justin & more!)
• Launching the updated SixSides marketing website
• Why we said “no thanks” to the .com
• Gavin’s early results with Apollo and cold email outreach
• The potential of AI agents in content creation
• How we’re keeping our SaaS stack lean and low-cost
• Conversations with our WA client and feedback on the unified app experience
• Early sponsorship shoutout to Laracon AU 2025
• Mitch getting back into mobile app development
• Behind-the-scenes fun with SixSides merch and toddler cameos

Chapters:

• (00:00) - Intro
• (00:42) - First live listener shoutout
• (01:29) - Podcast reviews and feedback
• (04:17) - [email protected] gets its first email!
• (04:28) - Week in review
• (06:47) - Building the new SixSides marketing site
• (07:02) - Gavin’s cold outreach and Apollo issues
• (09:11) - A mysterious opportunity arises
• (10:14) - Client feedback on unified app
• (10:45) - Laracon AU sponsorship & details
• (13:59) - Domain drama: the $25K dot com
• (17:48) - What software we’re using to run SixSides
• (21:20) - Hosting costs and cost-cutting
• (23:55) - Tools Gavin’s using in Sales Market Fit
• (26:40) - Merch, legacy shirts, and future plans
• (29:07) - Gavin discovers another Gavin Tye
• (30:28) - Gavin dives into AI agents and SalesBuddy
• (33:25) - AI content strategies and marketing bottlenecks
• (36:10) - Michael suggests videotap.com
• (38:08) - New theme music for the pod
• (39:23) - Mitch returns to mobile app development
• (40:56) - Client ideas and creative engagement strategies
• (41:55) - What’s coming up next week
• (42:39) - Wrap up and where to find us

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• Laracon AU: laracon.au
• North Meets South Web Podcast: northmeetssouth.audio
• Video Tap: videotap.com

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co