18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.

Our B2B SaaS Journey

In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!

In this episode, we cover:

• Why they're really recording this podcast (and who it's for)
• The power of podcast SEO and keyword-rich episode titles
• Gavin’s “amazing” sales call and how it reframed SixSides' positioning
• Selling a platform that doesn’t exist (yet) with empathy and vision
• How WorkOS helped them ship authentication in 24 hours
• Laravel, JWT tokens and Mitchell’s developer brain dump
• Global database deployment with AWS (Sydney + Frankfurt)
• Introducing Slack Connect for real-time customer support
• Doubling user growth and the importance of cadence
• Why they’re still bootstrapping (and not taking investment… yet)
• The psychology of founder alignment over 6 and 12 months
• Getting help without blowing the budget (hello, Chris from Atlas)

Chapters:

• (00:00) - Intro
• (00:38) - Why we’re doing this podcast
• (03:09) - Listener growth and SEO musings
• (06:05) - Gavin’s amazing sales call breakdown
• (12:15) - Strategic selling vs event facilitation
• (15:11) - Denmark client update
• (16:36) - Hitting the six-month SaaS milestone
• (18:28) - Aligning tech and sales roadmaps
• (22:02) - Repositioning attendees as users
• (24:27) - Implementing WorkOS in a night
• (29:29) - How WorkOS handles auth, tokens & login
• (32:23) - Reducing clicks, increasing security
• (35:58) - Laravel & Cloudflare integration update
• (36:19) - Slack Connect for better support
• (42:00) - Do clients need paid Slack? (Maybe)
• (44:04) - Chris joins to help hit the July 8 deadline
• (47:56) - AWS global databases explained
• (50:26) - Bootstrapping vs funding (and why we’re staying lean)
• (54:44) - What success looks like
• (57:47) - Wrapping up + Gavin’s rejected slogan

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• WorkOS: workos.com

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co