BONUS - The Crunchy to Radical Pipeline

Outrage Overload: Staying grounded through science and balanced perspectives

How Wellness Content Fuels Conspiracies

What starts as a search for natural living or homegrown veggies can slowly become something else entirely.

In this episode, we follow the personal story of Kavisha Pillay, a digital ethics expert who unexpectedly found herself pulled into the “tradwife” aesthetic while simply exploring homesteading and wellness content online. We explore how seemingly wholesome spaces—like DIY cleaning tutorials and sourdough baking videos—can become subtle entry points into conspiratorial thinking, anti-feminism, and radical ideologies.

Helping us unpack the cultural context is Catherine Rottenberg, professor of sociology and author of The Rise of Neoliberal Feminism, who explains why traditional gender roles are resurging online—and why they’re more complicated than they appear.

Text me your feedback and leave your contact info if you'd like a reply (this is a one-way text). Thanks, David

Support the show

Show Notes:
https://outrageoverload.net/

Follow me, David Beckemeyer, on Twitter @mrblog or email [email protected]. Follow the show on Twitter @OutrageOverload or Instagram @OutrageOverload. We are also on Facebook /OutrageOverload.
HOTLINE: [phone]
Got a Question, comment or just thoughts you'd like to share? Call the OO hotline and leave a message and you could be featured in an upcoming episode
If you would like to help the show, you can contribute here. Tell everyone you know about the show. That’s the best way to support it.
Rate and Review the show on Podchaser: https://www.podchaser.com/OutrageOverload

Intro music and outro music by Michael Ramir C.
Many thanks to my co-editor and co-director, Austin Chen.