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From Designer to Entrepreneur: Jack Dyer's Journey in Creating Custom Outdoor Spaces OutWork'em Ep.23
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In this episode of the OutWork'em Podcast, host Jana Kearney sits down with Jack Dyer, Principal Designer and Partner at OHPLC (Outdoor Homes, Pools, Landscapes & Casitas). Jack shares his fascinating journey from English major to becoming an award-winning outdoor living designer in Arizona's competitive luxury market.
In this episode, you'll learn:
- Jack's philosophy that "design is something you feel before you understand" and how emotions drive space creation
- The complete client journey from initial consultation to project completion (spoiler: it's not as quick as you think!)
- How to differentiate custom work from production companies claiming to be "custom"
- The brutal realities of entrepreneurship - including multiple business setbacks and learning to trust again
- Why Instagram and Facebook dominate lead generation for luxury contractors
- How to handle the "half-price competitor" objection with confidence
- The importance of charging for design work to weed out non-serious clients
- AI tools that are revolutionizing pricing and project estimation
- Essential due diligence tips for vetting contractors (including a game-changing research tip involving county clerk records)
Jack's story is one of resilience, craft mastery, and the pursuit of creating spaces that truly serve the people who use them. Whether you're a contractor looking to elevate your business or a homeowner seeking insight into the custom design process, this conversation offers valuable perspectives on building something exceptional.
Connect with Jack and OHPLC:
Ready to take your business to the next level? Visit us at https://outworkemdigital.com/ to learn how we help home service businesses dominate their markets through strategic digital marketing.
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