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Why McLaren’s New Livery Means More Than You Think feat. Chief Marketing Officer Lou McEwen

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Manage episode 484165142 series 3357361
Content provided by Paddock Project Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paddock Project Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week, Tiggy sits down with Lou McEwen, Chief Marketing Officer at McLaren Racing, for a behind-the-scenes look at the team’s stunning new livery debuting in Monaco. Tiggy and Lou dive into the strategy, storytelling, and collaboration that brought the look to life. Plus, Lou shares how McLaren approaches partnerships like OKX, why livery design matters more than you think, and what it’s like leading marketing at a team currently dominating both championships.

Watch the video episode on YouTube.

Shop Paddock Project's Sunday sweats collection here.

As always, join us on Discord, Patreon, and YouTube, and follow us on Instagram and TikTok @itspaddockproject.


Our Sponsors:
* Check out Happy Mammoth and use my code PADDOCKPROJECT for a great deal: https://happymammoth.com
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

224 episodes

Artwork
iconShare
 
Manage episode 484165142 series 3357361
Content provided by Paddock Project Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paddock Project Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week, Tiggy sits down with Lou McEwen, Chief Marketing Officer at McLaren Racing, for a behind-the-scenes look at the team’s stunning new livery debuting in Monaco. Tiggy and Lou dive into the strategy, storytelling, and collaboration that brought the look to life. Plus, Lou shares how McLaren approaches partnerships like OKX, why livery design matters more than you think, and what it’s like leading marketing at a team currently dominating both championships.

Watch the video episode on YouTube.

Shop Paddock Project's Sunday sweats collection here.

As always, join us on Discord, Patreon, and YouTube, and follow us on Instagram and TikTok @itspaddockproject.


Our Sponsors:
* Check out Happy Mammoth and use my code PADDOCKPROJECT for a great deal: https://happymammoth.com
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

224 episodes

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